If You Are Brand New Affiliate, Or Wanting To Increase The Profitability Of An Existing Business — Get Started Now With A Guided VIDEO TOUR of the Affiliate Marketers ‘SUPER BootCamp’ — You’ll Be Glad You Did!
It’s hard to believe all the hype about affiliate marketing floating around on the internet—and you shouldn’t. A lot of people out there are taking advantage of folks like you who just want to be their own bosses, earn a solid income from home, and be able to take back their lives from the workaday world. I would bet those conmen and the nasty stories you’ve heard about them are the reason why 90% of you folks who have thought about affiliate marketing—you know who you are—haven’t yet jumped in. Am I right?
But you still want to believe that affiliate marketing can help you earn extra income, free up time to be with your family or take those great vacations you’ve dreamed about. Maybe you’ve even tried to get your own affiliate business up and running but haven’t seen any income or had much success. Basically, you’re interested but are looking for guidance. Read the rest of this entry »
Should I Serve Googlebot Content Only Pages Optimized for Load Speed?
Matt Cutts: The answer to your question is, noooooooo and if I could reach through the screen and hit the escape key and CTRL C and Break I would because that’s cloaking. You never want to do something completely different for googlebot than you’d do for regular users. That’s the definition of cloaking.
If you have something in your code saying, “If user agent equals Googlebot or if the IP address is Google, do something different” then that’s the mere definition of cloaking. So you might think the page load speed is a factor I should care about so let’s make things faster for Googlebot, but that is not the right approach. Read the rest of this entry »
How Important Is the Frequency of Updates on a Blog?
Matt Cutts: Content is much more important that the frequency of updating. If you’re thinking about posting for people then frequency might be a nice thing to have. If you show up on a blog everyday and it’s never been updated and you’re a person, then maybe you don’t show up every single day. Maybe you show up once a week instead.
So people have noted that the more often you post the more you and the more you have fresh content to the degree where sometimes some megablogs will have a new post every few hours so that any time you show up during the day you’ll have something new to read. That’s fantastic for users. Users like to see something different, not just the same static content whenever they show up. Read the rest of this entry »
“Quality” Content Defined And Discussed!
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In this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author talks about his favorite Twitter tool and shares insight into the steps he follows to create high quality content for his publications.
During this session James goes into great detail on Twitter and how to most effectively embrace this tool in your business. He shares one of his favorite Twitter tools called HootSuite.com. You’ll see inside this valuable tool and hear how it can help you get the most out of Twitter and other social media accounts.
Then James discusses the importance of high quality content being offered to your visitors. If anyone understands the difficulties in getting value and quality on paper it’s this retired carpentor. James shares the real key behind writing quality content that he learned early on and how you can utilize it in your own article writing efforts. Read the rest of this entry »
Lisa Riolo, Co-Founder Of Impact Radius Explains Why Understanding Affiliate Marketing from the Advertiser’s Viewpoint Can Lead to Higher Commissions – Part 2 of 2
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Coffee Talk with Lisa Riolo, Co-Founder of ImpactRadius.com
James Martell, president of Net Guides Publishing Inc., interviews with Lisa Riolo a co-founder of Impact Radius who really points out how understanding the business from the advertiser’s point of view is essential if you want to make the most of your affiliate experience.
Not only can understanding how your advertiser sees the industry help you negotiate for better commissions on each sale, it can help you learn what type of value you need to showcase in order to get into the good programs and receive the type of one-on-one assistance from your affiliate manager that will really put you ahead of your competition.
Lisa Riolo really understands the affiliate industry from the “back” side. She started with CJ years ago but has recently built her own hybrid affiliate network (Impact Radius) from the ground up in response to feedback from both affiliates, whom she calls media partners, and advertisers. Read the rest of this entry »
How Do You Protect Your Blog from Hackers?
Matt Cutts: That’s a very good question and the fact is that since Word Press is so popular and so widespread it is subject to a lot more attempts by hackers, especially people that have figured out that there are old versions of Word Press that are a little easier to exploit.
So the very first thing that I do is try to make sure that I always have my server patch up-to-date. You want to be running the latest version. I think as of this video that is 2.9.2, but already they’re testing out version 3.0. I’m sure that will have a lot more security as well.
The other big thing that I do is to change the HT access file, .htaccess, which is in wp-admin and you can basically say, you know what only a small number of IP addresses, the ones that I basically whitelist out explicitly are allowed to access my wp-admin directory. Read the rest of this entry »
Are You Going to do Another 30 Day Challenge?
Matt Cutts: Yes. I love 30 day challenges. For those who haven’t heard a 30 day challenge is just something very simple that you can come up with, and you say “I’m going to try to do something for 30 days” like walking 10,000 a day. Or maybe you’re going to bike into work every day, or give up caffeine, or giving up Microsoft Operating systems, or give up your iPhone, or not answer external email for 30 days.
These are all different things that I have tried. They are all a lot of fun. The hardest one frankly was giving up sugar for 30 days. I think human beings are wired to like sugar so that was hard to do. Right now I’m in the middle of trying 30 days without FaceBook to see how that works. I’m trying a lot of different things. I have a lot of fun ideas. Read the rest of this entry »
“Quality” Backlinks Defined and Discussed
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In this edition of the Affiliate Buzz podcast James Martell, successful publisher, speaker and author talks with Arlene Martell as they talk about a recent update within Google’s natural search results and how it affects your backlinks.
During this session James and Arlene go into detail about the new Google update called May Day. You’ll hear how this major update applies to the new search results and how it impacts your current backlinks today.
Then James and Arlene move on to share a powerful, proven way to obtain high quality backlinks that will continue to help your websites rank even with all the updates at Google. They define exactly what a quality backlink is and why they confidently guarantee this method will keep your sites ranking. Read the rest of this entry »
What’s Your Take on AddOn Domains?
Matt Cutts: Well first off let’s talk about what addon domains are because a lot of people haven’t heard that term before.
Suppose I have this site, mattcutts.com. An addon domain might be something that your webhost would offer you where it’s basically related; maybe it’s all part of the package deal where you can get matt-cutts.com. Typically an addon domain might have a connotation of being a separate site.
So, let’s talk through this a little bit. Suppose for example I have mattcutts.com. Maybe I also want to register a matt-cutts.com. My personal advice would be rather than developing those as separate sites I would actually make matt-cutts.com redirect to mattcutts.com.
The reason is that when you’ve got things that are really, really close, maybe only a hyphen is different or maybe mattcutts.net. Read the rest of this entry »
How Much Traffic Do You Think is Generated by Marketers Searching for Their Own Target Keywords?
Matt Cutts: Real interesting question. I think it probably is not all that much and I’ll give you a reason or two for that.
Number one, take a look at how many people follow me or Danny Sullivan on Twitter or people that subscribe to my blog; the numbers that you end up with are about 50,000. So 50,000 people follow Danny, about 50,000 people follow me, about 50,000 people read my blog.
So what’s that telling me is whether you look at any popular blog, SEO related there are 50, maybe 100,000 people that are interested in the SEO aspect of things, but compared to the millions and millions and millions of people who are searching every day that’s still a relatively small percentage. Read the rest of this entry »
Why You Need to Attend Affiliate Summit 2010: Insider Tips from Co-Founder Shawn Collins
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Coffee Talk with Shawn Collins, Co-Founder of Affiliate Summit
James Martell, expert affiliate, trainer, and president of Net Guides Publishing Inc., has been attending the West Coast Affiliate Summit for years—having spoken at his share as well—so in preparation for Affiliate Summit 2010 in The Big Apple, James sat down with co-founder Shawn Collins to discuss what makes Affiliate Summit the premiere event for affiliates from all walks of life. Whether you’re an expert looking to rub elbows with some of the industry’s best or an amateur looking to score that one all-important “Nugget” of information that will shift your success into high gear, Affiliate Summit is simply a must-do.
The conference has grown from just a handful of affiliate and merchants a few years ago to over 4,000 attendees—so how can you know what to expect? What sessions to attend? Who to search out? And what to do while you’re in New York City for the long weekend? Read the rest of this entry »
