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Sean D’Souza, former copywriter and now successful author, noted speaker, and owner of Psychotactics.com, explains to James why many sales pitches fail: because they refuse to recognize the way a customer’s mind works. Using his exclusive Seven Red Bags analogy and unique methodology, Sean has discovered a near-foolproof formula for creating an irresistible action trigger within select, targeted audiences. Listen in as he explains the basis of his strategy to James and shares with you how to get inside you customer’s minds.