In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and co-host Arlene share 24 magic words to use when outsourcing to get awesome results! Learn how to get the right help and work when outsourcing your most important projects - it's all in what you ask.
James kicks off the episode by declaring himself the Official Canadian U.S. Political Armchair Quarterback. As Arlene points out, James can't vote but he can watch. Currently James is pulling for American real estate developer, television personality, and Presidential candidate Donald Trump.
If you're an American listening to the podcast and you have some extra Donald Trump political signs to share, email James and Arlene to find out where to send them. You could see them shared on their social media pages!
The Number One Benefit for Affiliates
Next James segues into the topic of today's episode, which is outsourcing. He states outsourcing is the number one thing affiliates can benefit from because if you can learn to find and hire the right person, and get the project in front of them, then you can find success.
James has been outsourcing for over a decade, but Arlene is relatively new to the scene. Watching the areas that give her struggle gives James a better idea of what other affiliates might be experiencing.
Arlene shares the key is giving the right project description. Once you hire someone who works out, then you can hire them repeatedly because they understand what you want. Arlene and James repeatedly hire the same freelancers in many cases.
Outsource the Work and Get Quick Results
Next Arlene explains how nice it is how nice it is to send work out and have freelancers who do the work overnight. When she wakes up the next morning and checks her email, she finds quick, concise results. It allows her to get on with her day.
Arlene once did everything herself. Since outsourcing the work, her role is more of a project manager who oversees the progression of work for the different jobs. This level of efficiency helps her get more done in less time so she can spend more time with their kids and grandkids.
Next James explains how outsourcing helped one of his clients. The person was swamped with several WordPress-related tasks. James walked him through setting up a project with a description with instructions how to hire the right person and get them started. The next day, the client reported that for $20 the job was done and he was thrilled with the entire process.
James points out that if you bill your services at $100 an hour, but you can outsource that same work to someone for $20 per hour, is it really worth your time to do the work yourself? He suggests outsourcing that work and using your time in areas worth your $100 per hour fee.
What Not to Do When Outsourcing
After a short break, James and Arlene return to discuss a client who outsourced but kept getting crazy high bids. Arlene reads the headline and project description during the episode. Then she and James explain how to improve the wording to encourage bids more appropriate to the job.
James goes on to explain that even if he knows who he plans to hire, he still outsources the project to that person through Elance or Upwork. Along with the protection from regulations, the competitive bids help keep the freelancer's rates in check.
24 Magic Little Words You Need for Outsourcing
Next James reveals the 24-word sentence he tags onto the end of each project description for every job he outsources: I am standing by to award this project to the first qualified person who gives me a fair price and can start right away.
Then James breaks the sentence down to explain the different parts, which are:
- "I am standing by" tells the freelancer the job is available now
- "first qualified person" says you will look at their background and feedback
- "who gives me a fair price" keeps them from adding rush fees to the price
- "can start right away" tells them when they need to begin the project
Since James has started using this sentence, he gets faster bids with better pricing from better people who can start right away. Arlene agrees that the strategy is brilliant.
Project Descriptions versus Work Orders
After a break, Arlene segues into a discussion that compares and contrasts project descriptions and work orders. She uses a project description when posting the project. It describes the project without giving all the details that go with that project.
James mentions that starting project descriptions with a greeting and phrase like "Thank you for bidding on my project" acknowledges the freelancer for bidding and thanks them for the time it takes to bid. He also suggests talking one-on-one in the project description.
Then James reveals that he closes the project description with "Thank you for leaving your bid." He encourages listeners to use the singular "bid" and using "you" to talk directly to the freelancer reading the description.
Next James suggests outlining your project description in plain terms. You can always hand it off for someone else to read if you aren't sure the description conveys what you're trying to order.
A work order, on the other hand, is what you give to the person to whom you award the project. The work order would include all the details including how to log into sites you need them to work on and so forth.
James goes on to address very large projects. While you could set up different milestones for the various tasks within the project, he reminds that you could break it up into large projects as well.
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