In this edition of the Affiliate Buzz, host James Martell, founder of The Internet School of Marketing, welcomes special guest Harry Kumar, a 9 year affiliate management veteran from AMWSO.com, and the affiliate manager for the popular Chaparral Motorsports affiliate program.
The two men sit down for a discussion about what it takes to run a successful affiliate marketing program for merchants. You won’t want to miss the other valuable tips and advice they share for any affiliates who are looking to increase sales and conversion rates.
An Exclusive Look Behind the Scenes
Throughout 2013 Affiliate Buzz has invited guests like Chris Sanderson from AMWSO (http://amwso.com/) and Sarah Bundy from All Inclusive Marketing (http://www.allinclusivemarketing.com/) to share exclusive, behind the scenes looks at the world of affiliate marketing.
One reason why James invites these guests is so that listeners can get into the mindset of the affiliate manager from the perspective of the affiliate. And in this episode that perspective comes from a behind the scenes discussion with Harry Kumar.
Harry lives in the IT hub of India and has nearly a decade’s worth of experience in the industry. You won’t want to miss his tips and advice for affiliates by answering these questions:
- What do you see affiliates doing right?
- What do you see affiliates doing wrong?
Running a Successful Affiliate Marketing Program for Merchants
Tune in to hear Harry share his personal experiences in the affiliate marketing industry, which first began as early as 1998. Then in the early 2000’s he discovered affiliate marketing, which was at that time very new to India. You won’t want to miss hearing his family and friends’ reactions to quitting his day job to sit in front of his computer!
In the past nearly 10 years, Harry has gone from an affiliate marketing newbie to running several networks! Be sure to listen as he explains the ups and downs of running an affiliate marketing program for merchants - like you!
Market the Things that You Enjoy!
Harry is a cycling enthusiast, so one of the affiliate programs he manages is the popular Chaparral Motorsports. Tune in as he shares advice he gives people who come to him asking how to improve their own affiliate marketing programs, such as:
- Specific tips for what content to use on their website
- Invaluable advice for strategic use of ad banners
- Which products to use and for the best return on investment
- What not to do regarding using coupons on your site
- How to avoid scams involving cookie-cutter websites
Tune in to hear the entire episode, including Harry’s explanation on the commission rate, cookie duration, and what else they can expect by signing on to Chaparral Motorsports. If you have specific questions for Harry after the show you can reach him at email@example.com or firstname.lastname@example.org or via his Skype idea which is HarryAMWSO.