In this episode of Affiliate Buzz, hosts James and Arlene Martell discuss the importance of having a total online presence while simultaneously tackling search ranking issues and using social media to drive traffic.
Arlene reflects that in the early days of internet marketing, developing traffic was as easy as putting blogs on your own site and adding backlinks back in. Today online marketers have a much tougher job of developing traffic, as indicated by the high volume of calls that come into the Martell’s help desk!
Internet Marketing Doesn't Have to Be Confusing
One common question is how does all this fit together? All this includes things like Google Authorship Markup, Google Plus, Twitter, Facebook, and other social media. Another common question is, do I even need all of these things to successfully develop traffic for my website?
James admits that he relates to these questions because it can be overwhelming. In the early days of the Internet there were a small handful of website providers, and if you optimized for one then you optimized for all three and it was relatively simple to rank highly.
Fitting everything together today is a bit more complicated. Some of the specific questions that Arlene hears, and some that you may have wondered a time or two yourself, include the following:
- What is Google Authorship Markup and why is it important?
- What is the difference between Google Authorship and Google Publisher?
- How do Google rankings tie into social media, which have their own rankings?
- Should websites be tied in to a Facebook page, and is it expensive?
- What other social media should I connect to, and how can I update them all at once when I update my blog?
Tune in to hear James and Arlene explain that while all of this might seem overwhelming, by thinking of your website as a hub you can make changes just by adding content - which you are most likely already doing anyway.
What to Do Once You Have Everything Set Up
James explains that the best way to know what sites to connect to is to look at what your competitors are doing. If they are having success with Facebook and you are not even connected, for example, then you are going to be left behind.
Once you have everything set up, WordPress makes it easy to publish to all your social media networks at the same time. You can also use desktop dashboards like Hootsuite to update all your social media networks at once.
Another idea the Martells discuss is the Daily Traffic Blueprint, which is something they see a great need for - so much that they plan to make the topic its own course in The School of Internet Marketing. Among other things, this course would review:
- How to perform self-analysis of SEO on your own website
- Use the reports from the rankings data to know where to make changes
- Adopt a daily plan for what to do Monday through Friday to build daily traffic
Whether your blog is already connected and has high rankings or you are scrambling just to make it to Page 1 of Google’s search listings, you can benefit from the advice in this podcast. If you want to drive more traffic to your site, then tune in now for some of the best tips the industry has to offer!