In this episode of the Affiliate Buzz, founder of The School of Internet Marketing James Martell talks with Wade Tonkin, Affiliate Manager for League Stores at Fanatics (http://fanaticsaffiliates.com/) about hot market opportunities in affiliate marketing.
Although James and Wade’s paths have crossed at numerous conferences and over social networks like Facebook, this is Wade’s first time as an Affiliate Buzz guest. For a sports fan, Wade has the ultimate dream job as working with a site that sells any product with a sports league logo.
Championship games are a busy time for Fanatics! With the NBA finals right on top of the NHL finals in 2013, Wade recently spent extra time helping fans celebrate their teams’ wins by pushing out new banners on the site for the Chicago Blackhawks and the Boston Bruins.
In the World of Affiliate Marketing, Timing is Everything
Tune in to hear Wade explain the importance of having banners and text links out on time whether it is in regards to a championship game for a favorite sports team that went into double overtime or something time sensitive like a holiday or another special time of year. Some things you may find yourself updating include:
Every moment that you delay with affiliate marketing, Wade explains, you are missing an opportunity. And as James adds, delaying going live with a new strategy even one day can mean the loss of a tremendous amount of income. That’s because it gives your competition the edge for gaining higher ranks on Google and other search engines.
How to Identify Hot Affiliate Marketing Opportunities
Listen to James and Wade explore the idea of how to identify hot affiliate marketing opportunities relating to other topics to help you gain an extra edge over your competition. Here are just a few of the things Wade suggests:
- Have an event where a lot of people are paying attention to the outcome
- Have some type of product or service relating to that event
- Have access to traffic to take advantage of the opportunity to cash in quickly
Although a paid search is a good way to drive traffic fast when you want it, Fanatics doesn't allow use of this strategy, which forces affiliates to be a little more creative in their marketing campaigns. They might have to look into networking sites, email, or social networks, Wade explains.
The Importance of Positioning Yourself as an Authority
James explains that the goal of affiliate marketing should not be to make a commission from one person, and then to move on to the next target for another commission. The goal should be to position yourself as an authority in your specialty.
Listen to Wade suggest ways to pick up traffic and increase your chances of gaining repeat customers, like having a long term vision that includes building email lists with newsletters, building a social media presence, and having content of value on the site.
Once you gain the trust of the traffic that follows you online, you can start suggesting products to these people. For example, Wade explains how he finds the interests of sports fans who frequent Fanatics to help meet their needs with other affiliate opportunities as well.
Tune in now to listen to the entire conversation. Whether you plan to market sports jerseys or iPhone accessories, you are sure to benefit from its invaluable content as you take your affiliate marketing strategy to the next level!