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In this edition of the Affiliate Buzz audio newsletter, James Martell, successful publisher, speaker and author meets with Arlene to discuss their recent trip down to Affiliate Summit West 2010.

Held each year in Las Vegas this spectacular event brings affiliates and merchants together from all over to get acquainted, familiarize themselves with industry growth and get educated on what’s new and improving.

James talks about the continued growth of Affiliate Summit attendees, reaching over 4,000 participants this year, giving yet another indication of the stability of the online industry.

You’ll get an inside view of all this event had to offer including a peak at the Meat Market, a walk through of the Exhibit Hall, and some of the top conferences and who their speakers are.

James talks about the Canadian Affiliate Meet-up at the even.t hosted by Peter Koning, and where he had the opportunity to have a great conversation with Rosiland Gardner from NetProfitsToday.com, and author of the Affiliate Super Handbook.

James and Arlene share two of their favorite conferences that had some real nuggets for any affiliate. The keynote speaker this year, Robert Cialdini, made the top picks as he talked on the psychological processes involved with successfully influencing your visitors. Next on the list was Larry Bailin as he shared powerful information from his book called “Mommy, Where Do Customers Come From?”

Listen in to hear James’ top recommendations on which books you should add to your library to improve your internet business as well as the fun side of Affiliate Summit had by all.

Listen to this edition of the Affiliate Buzz as James and Arlene talk about:

• Affiliate Summit West 2010
• Top Speakers and what they shared
• Powerful books to add to your business library

Principles of Ethical Influence

By Dr. Robert Cialdini

1. Reciprocation – you, then me, then you, then me …

Be the first to give

• Service
• Information
• Concessions

2. Scarcity – the rule of the rare

Emphasize:

• Genuine scarcity
• Unique features
• Exclusive information

3. Authority – Showing knowing

Establish position through:

• Professionalism
• Industry knowledge
• Your credentials
• Admitting weaknesses first

4. Consistency – The starting point

Start:

• Small and build
• With existing commitments
• From public positions
• Toward voluntary choices

5. Liking – Making friends to influence people

Uncover:

• Similarities
• Areas for genuine compliments
• Opportunities for cooperation

6. Consensus – People proof, people power

Unleash people power by showing:

• Responses of many others
• Others past successes
• Testimonials of similar others

The ethical use of influence means:  being honest, maintaining integrity, being a detective, not a smuggler or bungler.

http://www.influenceatwork.com

480-967-6070

http://www.twitter.com/RobertCialdini

Learn more about James Martell’s trainings and how you can get your business off the ground and start working from home. Watch a FREE introductory video and get your FREE subscription to James and Arlene Martell’s NEWSLETTER – The News about Building Profitable Websites from Home, click HERE!