James Martell, host of the Affiliate Buzz, has over 12 years of full-time experience in the affiliate marketing industry. He’s seen countless changes take place in the industry during this time - the internet world is a completely different playing ground than it was a decade ago.
In this edition of Affiliate Buzz, James chats with Sarah Bundy and Carolyn Kmet as they share their highly valuable insight, picked up over the years. Sarah and Carolyn are two powerhouse industry vets with more than 25 years of experience in the affiliate marketing industry.
Sarah’s affiliate marketing blog, SarahBundy.com, was included in the top 25 blogs on affiliate marketing in 2012. Sarah is a returning guest to Affiliate Buzz and an award-winning performance marketing specialist. She is also the founder and CEO of several successful businesses in the industry.
Sarah is also an instructor in The School of Internet Marketing. She is currently working on her first book, The Art of Performance Marketing.
Carolyn Kmet has been working in the industry since 1999 and is experienced in all aspects of the industry. She’s worked with several large and booming businesses including ShareASale and Groupon. She has worked closely with Sarah and is the vice president of performance marketing at All Inclusive Marketing as well.
Connect with Your Program Manager for Greater Success
As affiliate program managers, Carolyn and Sarah work with affiliates to connect them with successful programs and tools for their approach to marketing. Affiliates should feel comfortable reaching out and connecting with their program managers, but for some reason are often hesitant to do so.
Sarah shares her experiences with working with affiliates and offers advice about connecting directly with affiliates - often they are the ones that do the best. Working as a team gives some affiliates that edge over the thousands of affiliate marketers who are simply doing the same old thing.
The benefits of connecting with your affiliate program manager are many:
- Get access to new information right away
- Discuss marketing strategies that work best for the product and market you’re dealing with
- Collaborate on events to bring in new traffic and customers
Sarah also offers her recommendations on how affiliates should be gearing up for the upcoming holiday season. Affiliate programs do often offer holiday-specific marketing tools and it’s a huge benefit to you to use them. She and Carolyn even share their favorite up-and-coming affiliate programs for the holidays.
Carolyn points out that this is one area where the ability to schedule content in advance becomes incredibly useful. Anticipating trends is the key to success for many affiliates. Carolyn talks about how to apply this trick to both the holiday season and in the market in general.
Mobile web traffic, for example, is growing at a tremendous rate and those affiliates who are getting in on this trend now are seeing the benefits.
Listen in as well to hear exactly what questions to be asking your affiliate manager to get insight that will help you get ahead.
Putting out fresh, unique content on a regular basis is as important as ever. Sarah talks about how to stay consistent with your content creating efforts.
Social Media Marketing for Affiliates
Social media has exploded as more and more people are using the internet and mobile devices as part of their daily life. The introduction of the smartphone, in particular, has definitely impacted the effectiveness of social marketing.
Thinking outside the box with different affiliate programs is another great way to get ahead. Many successful affiliates go beyond the built-in market for their merchant and view the company more as inventory, tapping into new markets that others are ignoring.