AB #419 | As Much as Things Have Changed, Content Is Still King – Our Strategy for Easily Creating It!

In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell discusses the time-tested theory of why content is still king and why it offers affiliates a huge advantage over established brands.

While brands hole up in board rooms where they spend months approving content strategies, affiliates use the same time to create high-quality content to help them achieve online success.

James talks with Jonathan Goodman, founder and president of Halyard Consulting about this in Affiliate Buzz #276, linked in the list of resources at the bottom of this page.

James Martell’s 5-Step Strategy for Successful Content

James works one-on-one with his coaching students so they not only create successful, profitable affiliate marketing programs, but also have a basic understanding of the how’s and why’s of what they’re doing.

One frequent area of trouble is content. Content is the solution, so if you’re having trouble with your affiliate marketing plan achieving the results you want, it may be time to revisit your content.

James explains the image of a globe to illustrate how content works within the internet, what would happen if we removed various types of content, and the effects it may have on the affiliate marketing industry.

Quickly and Easily Create Successful Content

If you follow the Buzz, then you know James is no stranger to content. In this episode he shares the same 5-step strategy he uses to create affordable content to effectively attract the ideal clients. A summarized list of the steps James discusses includes:

  • Develop excellent content.
  • Produce content in a variety of formats.
  • Publish content where your client can find it.
  • Promote content.
  • Repeat the process as many times as necessary.

During the podcast, James draws on his past content-related experiences to give you insightful tips and suggestions. This can help you pinpoint problem areas and keep you on track. The episode wraps up by James revealing his most frequently used resource for content.

Did you enjoy today's episode? Please head over to http://jamesmartell.wpengine.com/itunes where you can leave a review. It helps other people discover the Affiliate Buzz so they can also benefit from the knowledge shared in these podcasts.

There's a brand new way to sign up for the Affiliate Buzz. Send a blank email to affiliate_buzz@aweber.com if you'd like to subscribe.

Resources:
Commission Junction - http://www.cj.com/
Affiliate Buzz #276 - http://jamesmartell.wpengine.com/affiliate-buzz/a-source-of-free-content-for-your-site/

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