AB #420 | Split testing and Conversion Optimization with Justin Rondeau of Digital Marketer, the Quintessential Nerd

In this week's edition of the Affiliate Buzz, James Martell is joined by Justin Rondeau of DigitalMarketer to discuss split testing and strategies for conversion optimization. Justin has helped train some of the leading optimization teams at Fortune 500 companies and has run literally hundreds of tests for B2B and eCommerce brands across multiple industries.

If that doesn’t convince you that Justin is the person give you the scoop on split testing and conversion optimization, consider what the team at DigitalMarketer, who are practitioners not just researchers, has accomplished over the last three years:

Invested over $15,000,000 (of our own money) on marketing tests…

  • Generated tens of millions of unique visitors…
  • Sent well over a BILLION emails, and…
  • Run approximately 3,000 split and multi-variant tests…

…all through their own, internal companies.

Justin Rondeau describes himself as the quintessential nerd, but don’t take that to mean he’s the stuffy academic type. In fact, Justin’s skeptical about higher education. He says that people who studied marketing actually studied history. Instead, Justin believes in focusing on implementation and learning by doing. He’s a guy who is always trying out new things to see what will produce the best results. That makes him perfect for his job as Director of Optimization at DigitalMarketer (DM). Along with running all of DM’s split tests and optimization efforts, Justin is a top-rated domestic and international speaker. Having spent his entire career working on optimization campaigns,

If You’re New to Split Testing, You’re Not That Far Behind…

Testing is fairly new, but there’s still a lot to learn. Justin will share a few dirty little secrets, like the fact that many marketing and optimization agencies don’t practice what they preach. He even says that you can optimize without testing. After all, businesses have to be pragmatic. But if you’re going to do testing, you want it to be useful. It’s easy to see a lift, but not really know what to attribute it to. So listen now to hear what Justin has to say about:

  • What conversion optimization is
  • Where changes on your page can have the most impact on your conversion rate
  • What testing is and why is it important
  • The things an affiliate marketer should test for
  • The difference between A/B testing and multi-variant testing, which one you should use, and which one is being phased out
  • The three types tools you need to make optimization easier, and the particular ones Justin likes to use
  • The mistakes marketers make in testing
  • The optimal time frame for running a test
  • An introduction to DM’s Certification courses

DigitalMarketer’s Resources for Conversion Optimization:

DigitalMarketer offers a plethora of tools to drive traffic, increase conversion rates and boost social engagement. Wanting step by step instructions for launching, developing traffic plans or doing market research? Head over the DM Lab to access one of their “execution plans”. Or consider getting certified as an Analytics and Data Specialist. Check out all of their offerings at:

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