In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell along with his wife Arlene, reveal their secrets for creating PowerPoint presentations to help you use PowerPoint presentations to bring in revenue on autopilot. Yes, really!
James shares that you can use a PowerPoint presentation for anything. He and Arlene kick off the episode by speculating how they might use one for personal reasons. For example, they reminisce about their youngest daughter’s teenage years and how they might revisit them in a PowerPoint during her upcoming wedding.
Taking Your PowerPoint from Recording to Revenue
James states the beautiful thing about a PowerPoint is that once it's together, if it logically takes the visitor from the beginning to a desired action for the end, there are so many places to distribute it where people are looking for this information. James doesn't use the term "autopilot" often, but this is one situation where it fits.
James is something of an authority on this topic. Arlene says she has watched James put together PowerPoint presentations for years. James has put together at least 600 PowerPoint presentations since completing his first ones, and each one could encompass a couple of hundred slides or better.
You can share a PowerPoint in so many places. James reminds that if you have affiliate products, that you can tie those into your PowerPoint as well. Some of the places you might present your PowerPoint include:
LIVE GROUPS - PowerPoint presentations can be used in front of live groups. James says a good bit of his revenue comes from live speaking events, from worldwide conferences to local meetups.
WEBINARS - You can either present during a live webinar or pre-record PowerPoint presentations with a program like Screencast-O-Matic, which costs a fraction of other programs and is very easy to use. Then use them as part of a webinar for an online audience. Then you can share it on SlideShare.net which has about 700 million unique visitors per year.
TRAINING SEMINARS - You can use a PowerPoint to present products and services that are part of your affiliate program. For example, you might show people how to set up their own website through GoDaddy or Bluehost, the latter of which starts out at $65 but then pays about $90 per person you refer to them after you've referred an initial few.
James mentions that you can also use YouTube to share your PowerPoint presentation. You can use the embed link in YouTube to refer people to your website where they can learn more about products and services you offer through affiliate programs.
Creating an Outline for Your PowerPoint
Then James divulges that the first step to creating a PowerPoint is creating an outline. In Episode #384 of the Affiliate Buzz, James and Arlene talked about having a story, in this case it was Arlene's ongoing search to find relief for her back pain.
James says once you have a story, then you have the backbone of your PowerPoint presentation (no pun intended). This is because your story is something you can thread through your entire presentation.
1. Tell the viewer know what you'll be talking about during the presentation. Pick about 5 or 6 things so they know what to look forward to in the PowerPoint.
2. Tackle their challenges, needs, and desires right up front. The better you know your audience, the better you will be able to address this. You want to get your audience's attention. Arlene's desire is to be pain-free.
3. Address some of the potential solutions that you tried. Include what worked and what didn't work, and give information about the outcome of each potential solution. What might not work for you might be the solution someone else needs a push toward. Some things Arlene has tried include acupuncture, traction therapy, stimulation, and tai-chi.
4. Zero in on what solved the problem, or what solutions are working the best. For Arlene, so far this includes acupuncture. She recently purchased another product on the advice of a friend, who says the product relieved their back pain within three nights. James and Arlene also plan to try using an inversion table.
4. Include testimonials about products and services mentioned in your presentation for third-party credibility. In addition to social proof like articles from the web, Arlene could use the testimonial from her friend about the product she just recently purchased.
5. Justify the price. Arlene states that for her, quality of life is important and that she would be willing to pay more for something that would offer relief for her back pain. James states that you really want to let your audience know why the product or service is worth the price.
6. Give your audience a reason to act now. Your reason may be a promotion that they can only get for a short period of time after the presentation. However the reason could be a benefit of the product itself.
James uses the example of a commercial for FreshBooks, a cloud accounting software. The commercial states that the program saves accounting time, allows you to send invoices faster, and get paid quicker. Although this isn't a discount, it is a reason to act now.
7. Once all your notes are outlined, put it in MS Word. James recommends this as a way to focus on the text without being distracted by the slides in this early stage of creating your PowerPoint presentation.
Putting Your PowerPoint Presentation Together
When it comes to putting your PowerPoint presentation together, James reminds that for around $10 per month, you can get the whole Office suite which includes both MS Word and PowerPoint software. During the podcast he also offers these tried-and-true tips:
- Photos to support your presentation can be found at PhotoDune.net for about $1.
- You can get photos about your products or services directly from the merchant.
- Grab screenshots from the merchant's website and use them in your presentation.
- Stay away from too many bullet points, and let your voice give the information.
- Use chapter heads as a way to break up the slides without adding too much text.
James uses an average of 50 slides per 15 minutes. Depending on the presentation, it might be 100 slides per 15 minutes. While this might sound like a lot, James assures that it's no quicker than scene changes that happen during television programs.
You can buy presentations ready to go at GraphicRiver.net, but this isn't the method James prefers to use. He prefers to give some basic instructions to a freelancer from Elance who can put everything together in a neat package.
James typically pays someone about $100 to do what would take him two or three days to put together, allowing him to focus his attention on other areas of his business. The most he has ever paid to have someone put together a PowerPoint was $160.
Did you enjoy today's episode? Please head over to http://jamesmartell.wpengine.com/itunes where you can leave a review. It helps other people discover the Affiliate Buzz so they can also benefit from the knowledge shared in these podcasts.
There's a brand new way to sign up for the Affiliate Buzz. Send a blank email to firstname.lastname@example.org if you'd like to subscribe.
Screencast-O-Matic – http://www.screencast-o-matic.com/
SlideShare – http://www.slideshare.net/
GoDaddy – https://www.godaddy.com/
Bluehost – http://www.bluehost.com/
YouTube – http://www.youtube.com/
FreshBooks – http://www.freshbooks.com/
Office Online – https://office.live.com/
PhotoDune – http://photodune.net/
GraphicRiver – http://graphicriver.net/
Affiliate Buzz iTunes Review: http://jamesmartell.wpengine.com/itunes