In the episode of the Affiliate Buzz, James Martell talks about "5 Steps for Creating an Irresistible List Building Email Opt-In Offer." James has 5 key steps he follows, every single time to creates an opt-in offer, and thought you would get a lot out of them.
If you are looking to fast-track your business, get more sales, and want to bring visitors back again and again, building an email list is a fundamental need. Anytime we are building a new website, podcast or offer of any kind, the first priority is develop an opt-in offer that is irresistible, so people will come along and have a great incentive to come on board with us.
The Versatility of an Email List
James talks in-depth about building an email list, and why this needs to be a top priority if you have not done so already. There are so many benefits to building a list, and James explains why having your own list that you own, becomes an asset, and it cannot be lost or taken away like could happen with a Facebook group that is under someone else's platform.
An email list is a critical communication tool between you and your followers, allowing you to share and market to them, nurture them, help them and gives you the authority as they have given you their email.
An email list is easy to start, and James recommends SendPulse where you can set up your email list for free, there are many cool features, you can build a list of up to 2500 subscribers and send up to 15,000 email messages per month, before having to upgrade.
Once you have your email list in place, there are multiple things you can do with it, other than just send a message. James talks about how he uses his list to also drive engagement on social media, ask for feedback, conduct a survey to get back rich information, request reviews and more.
"Emails are essential for capturing the impact from any of the promotional efforts you are doing".
5 steps for Creating an Irresistible List Building Email Opt-In Offer
You want your reader to say "Hey, I want that, I need that right now". James covers off the 5 points he uses every single time he wants to put together a list to keep him on track to reach the goal. When people come to your page, what are they looking for? If you can provide a solution to their problem, they are more likely to subscribe.
He explains the logistics and what you must get right to be successful. He gives tips on how to get the very best headline to attract subscribers. He gives some great examples or free reports, templates, audio, worksheets, checklists, etc etc. and tips he has learned over many years that you can copy. He talks about the biggest mistakes that people make and how to avoid them, and the where to position your opt-in offer on the page.
Never forget, Ryan Deiss, founder of iContact mentioned that after looking at tens of thousands of customers like us who have an email list, that "70% of the people who come to your website, you will never see them again if you don't get them on your email list".
James sums it all up with how to present your email message in a professional manner and the last tip on how taking the time and doing this well will greatly benefit your marketing for many years to come.
Listen to learn:
- The benefits of email marketing and building your list
- The many versatile uses for an email list
- Why an email list should be a top priority
- Which company we recommend to get started and why
- The 5 steps for creating an irresistible list building email opt-In offer
- What customers use to determine they will subscribe
- How to write an amazing headline
- The biggest mistakes that people make and how to avoid them
- Examples of offers you can make and how to present them
- How to use email to capture the impact from any promotional efforts
If you are considering building a lifestyle business, where you can spend more time traveling, more time enjoying your family and more time doing all of the things that matter to you most, stay tuned to a little road map we are putting together which will be ready in a few weeks. James also invited you to Subscribe to the Affiliate Buzz on our website, on iTunes, and on our new YouTube Channel to be alerted to new episodes.