In this week's edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell talks with Jeannine Crooks, Client Services Manager at Awin Global, of about the fundamentals of cross device tracking, how the technology works, and the benefits for both merchants and affiliates.
Jeannine is a Senior Account Manager with Affiliate Window US where she works closely with many of their largest programs such as 1&1 Internet, Lonely Planet, Agoda.com, and Ctrip.com.
Jeannine is also a frequent speaker at numerous events including Affiliate Management Days, Affiliate Summit and Bloggy Con, and is a regular contributor to iBlog Magazine. She is a prominent affiliate advocate in the fight against the affiliate nexus tax both in Colorado and other states.
Cross Device Tracking Overview
Jeannine, who was the guest of Affiliate Buzz #339, draws from common everyday experiences to illustrate what cross device tracking is and how it affects affiliates. Spending time online isn’t limited to home computers. People use a wide range of devices to access the internet for everything from email to shopping. This really changes things for affiliates.
Cross device tracking gives merchants better insight into the consumers. For example, content sites, like blogs, is the premiere sales opportunity when cross device tracking is implemented. Discount codes and cashback sites follow a close second. On Black Friday, Jeannine says they used cross device tracking to see which devices were being used during various points throughout the day.
How Cross Device Tracking Works
There are two different approaches Jeanine says companies can take when it comes to cross device tracking.
1. The Deterministic Tracking Method
- You identify a user and know who that person is. (Their personal information is hashed, which unlike encryption cannot be reversed.)
- Allows 100% accuracy so there’s no doubt that the affiliate has earned credit for the sale.
- Through the use of desktop and mobile cookies, you can track that person’s online path that leads to a sale.
2. The Probabilistic Tracking Method
- Uses no specific user identification, but relies on assumptions.
- Works better for retargeting, which is estimated to be between 25-75% accurate and not an issue for a retargeted ad than it would be for other methods.
Jeannine loves working for Affiliate Window. Their business model is to help merchants and affiliates grow and get things right. She describes some of the other things she loves about the company during the podcast, and wraps up the podcast by sharing some of her favorite exclusive programs.
If you’re attending Affiliate Summit East 2016, be sure to check out Jeannine’s panel, 31 Tools of the Trade for the Affiliate Marketers, co-presented with Don Lubrido and Mine Alen.
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Jeannine Crooks - https://www.linkedin.com/in/jeanninecrooks
Affiliate Window US - http://www.affiliatewindow.com/us/
1&1 Internet - https://www.1and1.com/
Lonely Planet - http://www.lonelyplanet.com/
Agoda.com - http://www.agoda.com/
Ctrip.com - http://english.ctrip.com/
Affiliate Management Days - http://www.affiliatemanagementdays.com/
Affiliate Summit East - http://affiliatesummit.com/events/ase16-main/
Bloggy Con - http://bloggyconference.com/
iBlog Magazine - http://iblogmagazine.com/
Affiliate Buzz #339 - http://jamesmartell.wpengine.com/affiliate-buzz/working-at-home-offers-time-flexibilty-and-cost-savings/
Use #ASE16 to follow the latest Affiliate Summit East 2016 news on Twitter!