AB #434 | Facebook and Email Marketing Lessons Learned from a Summer with Killer Whales

Welcome to another edition of The Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed and motivated to succeed since way back in 2003. Arlene is away today, but James is here to share some of the lessons he learned over the summer. Those lessons, about building up an email list from scratch and making the most out of your Facebook page, came from an unlikely source.

Brick and Mortar, or Salt and Spray?

Here at the Affiliate Buzz, we’re usually talking about online businesses. When we get into the offline world, we often refer to those businesses as being made of “brick and mortar”. But last April, James’ friend Andrew asked him for help with a business that was neither internet-based, nor housed in a brick building. (Andrew’s business wasn’t made of sticks or straw, either). What Andrew had was a boat, specifically a 27-foot Zodiac Hurricane. And what Andrew knew was that he lived in a spectacularly beautiful place.

If you’ve listened to James before, you probably know that he likes to travel and has a fondness for the ocean. But oddly enough, he hadn’t really explored the beauty in his own backyard. And what does that backyard contain? The Strait of Georgia, the Gulf Islands, seals, sea lions and yes, killer whales. If James hadn’t taken advantage of all of that natural beauty, chances were that a lot of other locals hadn’t either.

James created a webpage for White Rock Sea Tours, but he knew that that was not enough. As Ryan Allis says, you’ll never hear from 70% of the people who come to your website again, unless you get their emails. So how does one go about collecting emails for a whale watching business? With a fishbowl, of course! Collecting names and emails to be entered into a drawing has proven to be an effective way to build up Andrew’s email list.

The next goal was to get 3,000 Likes on Facebook. Here, James got some advice from his sister-in-law about what people really like seeing a Facebook (and it doesn’t involve hiring a graphic designer). Once James applied that advice, White Rock Sea Tour’s stats began to soar.

Here’s What You’ll Hear

James set specific goals for helping Andrew build up his business. He wanted to build up an email list of 3,000 and also to get 3,000 likes on Facebook by the end of the season. He’ll share the strategies he used, the level of success he had and how those lessons apply to affiliate marketing.

Listen now as he describes:

  • How to build up your email list starting from zero
  • What you can do to keep spamming complaints to a minimum
  • What to include to make your sales page effective
  • Simple strategies to make your Facebook stats explode
  • How many killer whales there are in the greater Vancouver area (Okay, that one really doesn’t relate to affiliate marketing or marketing at all, but it’s interesting to know.)

Resources

Check out these resources to see James’ answer-to-all-your-questions sales page, or those stories, photos and videos that have brought so much attention to their Facebook page. And if you happen to be passing through White Rock, drop James a line. He might be able to hook you up with a free harbor tour.

White Rock Sea Tours - http://www.whiterockseatours.com
White Rock Sea Tours Facebook page - https://www.facebook.com/WhiteRockSeaTours/

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