Edition #60 - Getting Noticed by the Search Engines is More than Original, Keyword Rich Content

Affiliate Buzz #60 – Getting Noticed by the Search Engines is More than Original, Keyword Rich Content

by mikki on Thursday, December 1st, 2005 | No Comments

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In this edition of the Affiliate Buzz audio newsletter, James Martell, successful publisher, speaker and author talks with host Charles Johnston about the Pubcon search engine conference, Google’s algorithm updates, understanding search engine SPAM and using the tools provided by Google.

James and Charles discuss the recent search enginge conference called Pubcon. James shares the format of the conference and describes the layout of the sessions. They discuss that this conference is focused around search engines and optimizing for the ranks.

James discusses with Charles some of the things he learned while listening to Matt Cutts on the Jagger update. They talk about how Google was shuffling the data during the conference and many people lost their rankings. People can visit mattcutts.com to get more information on the changes. They tell listeners that Matt cares about only one thing, search engine spam.

Listen to this edition of the Affiliate Buzz as James and Charles talk about:

Search engine conference, Pubcon
Google updates to algorithm
Search Engine SPAM
Content creation with inbound links
Google Tools

James and Charles talk about some tools available to publishers to use to help reduce the amount of collateral damage. James shares that there are actually things we can do to hurt ourselves and tells listeners some things to watch for on their own sites.

James and Charles get into a detailed discussion on what they look at when viewing pages. James shares Matt’s take on analyzing inbound links, layout of your pages and how you put the pages together.

James and Charles talk about ways to create a unique site that stands out above everyone else. James tells listeners that creating a unique site involves more than just original content but also providing the visitors with an experience they want to have. James offers a simple tip to follow, if you are adding it for the search engine then don’t however if you are adding for the visitor then you should.

James and Charles wrap up this session by talking about Google Sitemap, a tool offered by Google to help you build a page that they can read and provide you with errors that may prevent the spiders from moving through your site. James shares the other tool is Google Analytics to monitor your visitors.

And if you are…

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