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In this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author talks with wife and co-host Arlene Martell about the ongoing series of Google's Panda 3.3 update and what you can do to protect your site rankings.
To begin James explains exactly what the Google Panda update is and how the series of updates work. He explains the goals behind Google's motivation, the effectiveness on serving up only quality content and what it's looking at when filtering content.
With more and more information being published online James shares the importance of updates just like this. Sharing a couple of sources James talks about some key points affiliates need to consider when putting together their product reviews if they want to compete online. You'll hear about the negative impact on your PR if you fail to offer more value than the merchants in those reviews.
But understanding what the Panda update is and what why it's important is only the surface of teflon coating your content. To properly protect your ranks you need to understand what it takes to provide the content Google is seeking to place in those top spots.
Arlene explains the anatomy of a quality article from Google's perspective in detail. Emphasizing the value of thorough research and expanding on a niche vocabulary she shares tips on finding reputable sources and incorporating them into your content.
To finish off James and Arlene share the strategies they use in researching, outlining and crafting top quality articles that Google consistently ranks highly. From quoting professionals to listing sources these powerful tips are recommendations you don't want to do without.
Listen to this edition of the Affiliate Buzz as James and Arlene talk about:
- Ongoing Panda updates
- Strategies to protect your website rankings
- Anatomy of a top quality article
- Building your content to rank
Whether you've been hit by the Panda updates or not don't miss out on these powerful techniques for keeping your hard earned rankings.
- Google Inside Search - 17 search quality highlights: January
- How Google's Human Search Quality Raters Assign a URL Rating
- Google Panda: How Can Affiliate Sites Cope?
And if you are...
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