In this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author talks with wife and co-host Arlene Martell about yet another Google update, the Panda 2.5.
But don't rush off and start checking your site rankings to see if you've been affected. At least not yet.
With every algorithm change there is the dreaded fluctuation in rankings and ultimately in your traffic. What follows then seems to be a rather predictable scenario, panic. Webmasters across the globe rush to their statistics and the moment they see any change you can find them in the forums blaming Google for ruining their business. But what if there was more to it than that?
The truth is there are many factors that could result in a drop to your search rankings that may be relatively simple to correct. For example James shares an email from a concerned webmaster whose primary site had dropped in rankings on his main income pages and how it had occurred soon after Google's update. After a taking the time to stop and think they were able to identify the true cause for his lost traffic and a simple solution to getting it back.
But What About Social Media? I Bet That's Why I Was Bumped.
Soon to follow panic is the guessing game, "I lost my rankings because my articles are too long" or "I know it's because I don't utilize enough social media around my site." While factors such as these may be considered when Google determines how to rank your pages it is such an insignificant indicator that it's highly unlikely to negatively impact the results.
To support this position James uses sites that are owned by members to his SUPER BootCamp and the statistics of their search engine rankings. He discloses that although none of these sites utilize social media their top rankings remain untouched by this newest update.
So How Do You Protect Your Rankings Properly?
Knowing that Google is the only one who can truly answer this question there has been one approach that seems to stand the test of time, and algorithm updates, properly executed article distribution known as the PAD Technique.
In this technique high quality articles are offered to other webmasters to publish on their sites with carefully selected anchor text included. But throwing out articles with anchor text intact isn't all this technique is about. It demands attention to detail, understanding the importance of appropriately using keywords and a commitment to other websites.
Though it appears demanding to say the least James discloses that through each algorithm update students who have diligently followed the PAD Technique appropriately continue to enjoy to top spots in Google.
Listen to this edition of the Affiliate Buzz as James and Arlene talk about:
- Google's Panda 2.5 update
- What not to do if you've been effected
- How to appropriately protect your site rankings
Updates to Google's algorithm is an ongoing process with several updates year after year. Why cross your fingers and hope you make through when there is a safe, practical way to keep your sites rankings without all the fuss. Take charge and learn how you can improve and protect your rankings on this edition of the Affiliate Buzz.
And if you are...
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