In this edition of the Affiliate Buzz, hosts James and Arlene Martell answer a question on post Google Panda and Penguin* that was asked during their Daily Traffic Blueprint** course at The School Of Internet Marketing.
Penguin is the latest Google algorithm update, released on the heels of Panda which came out the previous year. The goal of these algorithms is to give higher quality websites top ranking in Google’s search results via strategies like downranking the sites that offer a poor experience to visitors.
SEO Strategies that Work with Penguin and Panda
The question addresses the fact that SEO strategies that proved successful in 2012 and the first half of 2013 no longer work, and some are even counterproductive. It also asks for post-Panda and post-Penguin information.
James discusses that the Daily Traffic Blueprint course covered the topic over a period of 12 weeks. While there’s not enough time to discuss the entire course in this podcast, listeners will certainly learn where to pay attention in regards to the changes, including:
- Using PAD Articles (professional article distribution) to create backlinks
- Making anchor text sound natural instead of forced within an article or bio
- Things to help create brand recognition for verification by search engines
Then James explains that this information and more was carefully dissected during the Daily Traffic Blueprint course. Although this may sound complicated to those who are new to affiliate marketing, his examples make it easy to understand all the technicalities.
Creating a Successful PAD Campaign
PAD*** stands for Professional Article Distribution. It’s an effective SEO strategy that James and Arlene use to generate high-quality backlinks for both their sites and ones that belong to their clients. During this episode of the Affiliate Buzz, James and Arlene explain how this strategy has changed post-Penguin and post-Panda. While working with one of the students of The School of Internet Marketing, they discovered:
- the difference in how many backlinks that will benefit your site
- the variety and content of the articles that you are distributing
- examples of relevant sites where you can link to boost your SEO
- and more!
Next James explains how they put everything else aside and focused on what the visitor to the student’s website website wanted and created an outline. After the outline, knowing what type of content to create and distribute was easy and lists the wide range of content types that were generated from a single research paper.
The article wraps up with examples of a site that puts all this into use, spreading out the person’s internet footprint so that more web search results wind their way back to their home page. He then reminds listeners how they can share these and other benefits by attending the Daily Traffic Blueprint course.
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