Edition #111 - How One Student Adjusted His Content to Meet the Needs of His Visitors and Improved His Conversion

Affiliate Buzz #115 – How One Student Adjusted His Content to Meet the Needs of His Visitors and Improved His Conversion

by mikki on Tuesday, January 15th, 2008 | No Comments

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In this edition of the Affiliate Buzz audio newsletter, James Martell, successful publisher, speaker and author talks with host Charles Johnston about ways to improve conversion on your landing page, identifying your visitors needs and how to meet it and creating a business around what you know and love.

James shares the example of one of his students as he investigated why he wasn’t converting on his landing page. He researched his visitors and found what they needed help with when they hit his page. He adjusted his content to meet the needs of his visitors and improved his conversion. He tells listeners it is important to know who is coming to your site and what they are looking for.

James and Charles talk about the opportunity to create this business around what you know and love. He tells listeners that Dan has been in the industry for 30 yrs and that he used to be a musician and now he is making money online focusing on his interests. He discusses with Charles about an upcoming TV show called The World’s Greatest Collection Car Event and how this is a show James wouldn’t miss. While he is enjoying the show he is also taking notes for the articles he would like to write.

James and Charles talk a little about talking to merchants for an increase in percentage and when the right time to ask is. James shares information on an affiliate program that many marketers wouldn’t believe was even possible for most topics. He talks about art.com and how this merchant has great products related to his kit car site. James shares tips on how to create product pages and knows this will be of interest to his visitors because he would sure love to have some of this art on his own wall.

James talks with Charles about how students of the handbook can find support as they work to realize their dreams of working online. He offers a private members area that is packed with resources including a twice monthly LIVE Q&A. These 90 minute sessions include brainstorming and receiving feedback to help each other succeed in the industry.

Listen to this edition of the Affiliate Buzz as James and Charles discuss:

Ways to improve your conversion on the landing page
Identifying your visitors needs and how to meet it
Creating a business around what you know and love

Finally James gives listeners some tips on staying focused and meeting their goals. He shares strategies that have worked in his home as he and Arlene have built their successful affiliate websites.

And if you are…

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