Affiliate Buzz #148 – Discover How Two Sisters from Missouri Avoided the Disastrous Mistake Affiliates Make By Adding Authenticity and Personality to their Website
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In this edition of the Affiliate Buzz podcast, James Martell, successful publisher, speaker and author talks with his special guests Kelly Swaggerty and Brenda Perkins about turning their vanilla flavored website into content with personality by adding their smiling faces and creating a podcast for a community of real people just like them.
This sister team have been working together in their offline business for 25 years. While their business was doing okay they knew they could do more in the world of human resources if more people could find them. Their solution, getting a site online to promote their business. HRBrainBank.com is that site.
As they wait for the official ribbon cutting for the launch of their site they share with James their experiences and struggles of sorting out the noise online surrounding building an online business. With so many people out there shouting about how to go about it right it’s easy to get mixed up in the confusion. For these ladies they give thanks to James Martell’s SUPER BootCamp for helping them shut out the noise and focus on a step-by-step strategic approach.
Listen to this edition of the Affiliate Buzz as James talks with Kelly and Brenda about:
- Adding your photo to the header graphic
- Putting your personality in the content
- Creating a podcast for your visitor
- Continually branding yourself online
Listen in as these sisters share their experiences of heading off with a great idea and product in mind only to discover they were wrong. You will hear their story of purchasing the first domain name, setting up their site and still not knowing who they were going to be.
After 25 years working together in the corporate world they had a strong view on what it meant to look professional and found themselves on the verge of making the common mistake of building a plain site, lacking in authenticity.
Kelly and Brenda realized they needed to be who they already were in their offline business and use those years of experience to bring authenticity and personality to their pages. They share the struggles they overcame by getting their smiling faces on the page and recording their first podcast.
And if you are…
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Title is a little confusing. It sounds like the problem many affiliates make is personalizing their site when what you meant is that was the solution. The sentence would have more punch if it ended at ‘make’..