Welcome to another edition of the Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed and motivated to succeed since way back in 2003. Last week James spoke to Luke Kling, to discuss the tools and strategies you can use to build a massive following online. This week, James interviews Brad Axelrad about his podcast, Face Your Dragon, and how to create a first class podcast.
Would you like to live a dream lifestyle, working from anywhere, even the middle of the jungle? Brad Axelrad is doing it. Of course, it didn’t happen overnight! Brad started his first business at 19, and while he made enough money to give him plenty of spare time, he was still tied geographically to his jobs. But now, he lives in Costa Rica, he’s just bought an RV and he plans to spend the summer touring the USA and Canada – and his lifestyle is currently being paid for by podcasting.
In this episode of the Affiliate Buzz, Brad tells James why he started in podcasting, how he keeps it going, and how he attracts top guests for interviews. They also discuss what makes a first-class show, and some top tips on how to either start one, or take your existing podcast to the next level.
Podcasting vs. Livestreaming
Why would anyone choose podcasting in today’s market, over livestreaming video? In the past couple of years, social media has been trending towards livestreamed video, especially since the launch of Facebook Live. But Brad believes that the future is in podcasting, and he explains to James why that is. James and Brad also discuss some key statistics about the growth of podcasting as a medium, and why every internet marketer should start a podcast.
Putting Together a First Class Show
Sadly for all podcasters, podcasts don’t make themselves, and a high-quality show doesn’t happen overnight. But with the right help and quality content, over time it will bring a return. James and Brad talk about how he secures interviews with influential guests, and how enhancing his interviews with extra content brings the whole show together. They also discuss why you should trust your instincts and not try too hard to steer an interview.
How many people does it take to create a high-quality show? It sounds like a bad joke, but it isn’t; the answer is “as many as it takes”. Brad explains to James his process for adjusting the systems of how Face Your Dragon is produced, and why his team sometimes changes depending on the needs of the show.
Here’s What You’ll Hear
- Stats about how many people listen to podcasts, and how many they listen to on average
- Brad Axelrad’s “bucket list” lifestyle and how he got to where he is
- Why you shouldn’t waste your time and money on producing video
- What does it mean to “Face Your Dragon”?
- How to attract exceptional guests
- What it means to “borrow credibility”
- Why your show should aim to give more than it gets
- How to trust your instincts when it comes to podcast production
- How to put together and manage a production team
- Why should an internet marketer start a podcast?
- How to put together a first class podcast