In this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author talks with wife and co-host Arlene Martell as they offer up tips for gathering Google Panda and Penguin friendly backlinks.
To kick off this podcast James and Arlene share a little about their upcoming plans to head out for back to back conferences on Monday. With Affiliate Summit Central 2012 and ShareASale ThinkTank 2012 holding their conferences back to back this is a rare opportunity to take in two conferences for the price of one. You'll hear a little on their preparation plans for both events they are gearing up to leave.
Beyond traveling and conferences James moves right into discussing the ongoing Google updates that have so many webmasters on their toes. It began with Panda, an update that targeted article directories and opened the door for Penguin, and update that targeted blog directories. James discusses what these updates did and why it impacted the sites that felt the hit. Truly understanding these updates is vital in developing a plan to help your site stand the test of Google's updates.
All though James and Arlene have not experienced any negative impacts from these updates personally they know you must always be careful and never get cocky when it comes to backlinks and take care to keep their backlinking efforts free and clear for risky practices.
To begin James discusses the importance of really evaluating the types of backlinks you have coming into your sites including the anchor text used, quality of the article that anchor text resides on and the quality of the overall site. You'll hear about keeping your linking efforts natural as well as ways to measure your anchor text choices from one site to the next.
But evaluating and measuring your anchor text is only the beginning. James and Arlene share proven tips they have found to stand the test of these updates through their PAD technique. They talk about the recent popularity growth in guest blogging, the impact it has had on successfully placing articles and tips to help you stand out.
Covered in this edition:
- Understanding the Google Panda and Penguin update
- The need to evaluate links coming into your site
- Measuring your anchor text for natural backlinks
- Tips for gathering Panda and Penguin friendly backlinks
Finally James makes it a point to get you thinking to future updates in your backlinking efforts by recognizing the need to keep your links as natural as possible. He shares tips on evening out your keyword anchor text with various natural alternatives other webmasters may choose to use.
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