In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and his wife Arlene offer some great examples and takeaways so that you know how to look like a million dollar business on a shoe string budget.
The episode starts out with James and Arlene relaying their love of baseball season. They reminisce about their children's days in the outfield as a segue to share that their granddaughter is enjoying her first year of playing t-ball.
The High Cost of Not Keeping Updated
James then turns to the topic at hand and lets listeners in on one of Arlene's pet peeves, which is outdated websites. Arlene chimes in, giving both her impression of her reaction to finding one and her reason for disliking them.
Next James and Arlene talk about what an outdated website costs the business owner in terms of sales. Arlene explains that she will not shop from sites that look outdated, because she wants to know that her online purchases will work out.
Arlene then goes on to talk about the advantages of having a professional look, and not just on your webpage. The professional look is not only limited to your webpages, but is also extended to your presence on social media sites as well.
Arlene points out that people want to see a website that looks professional with an updated, current appearance, functional features (including no dead links), and that is aesthetically pleasing. Attention to these details have the power to boost your sales.
After sharing some specific examples of outdated websites that he has visited in the recent past, James reveals the secret weapon that he and Arlene use to really improve the look and feel of both a website and an online presence in a huge way for a low price.
The Envato Marketplace offers a suite of websites with dynamic features such as WordPress themes, stock video, audio, Photo Dune for royalty free photos, Code Canyon for speciality scripting and coding, and 3D Ocean for effects and graphics.
James and Arlene use the Envato Marketplace on a daily basis, and during the podcast discuss the site's features which include the following for as low as $1 per item:
- PhotoDune.net offers royalty-free stock photography in a wide range of sizes to serve all the needs of your web or social media site.
- 3DOcean has 23,825 3D models, textures, and accessories that you can use in Photoshop or other graphic design programs.
- GraphicRiver boasts 373,777 stock graphic files as well as a drop-down menu of web elements like banners, sliders, newsletters, and more.
- AudioJungle contains 261,150 royalty-free audio files which you can use to help put some pizazz into your podcast.
- ThemeForest provides 19,338 website templates and themes for email, WordPress, Joomla, and more starting at $3 each.
James points out that once you have an Envato account, everything you purchase stays within your account. This means the history of your purchasing something, like a photo or template, is still there if you misplace or lose the file after downloading it and you can download it again for no extra charge.
Arlene adds that Envato is very user-friendly, and that the search engines give results that are the best potential matches for your project. James performs a live demonstration using AudioJungle, where he searches for things like dogs and jets and then gives an actual sampling of the sounds found within the search results.
Wrapping things up, James and Arlene share their final thoughts about Envato, including using the site's resources in conjunction with outsourcing work through a site like Elance.
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The Envato Marketplace: http://market.envato.com/