James Martell, host of the Affiliate Buzz, knows what a remarkable difference a solid plan can make when it comes to doing business online. With the need to be consistently adding fresh content to your websites, this is particularly true when it comes to mapping out what content you’ll be creating and when - the publishing schedule.
In this edition of Affiliate Buzz, James and Arlene talk about setting up a publishing schedule. They have been using one for years, and Arlene says they’d be lost without it. Having gone the more disorganized route of throwing up content on a whim, the two find that sticking to a schedule instead has been more beneficial.
Getting Organized - The Key to Consistent Success
James talks about the years when they “winged it.” That approach frequently led to burnout. Having a publishing schedule has smoothed things out and forces a more long term vision.
Adding fresh content to your websites on a regular basis is crucial. Thankfully, it’s doesn’t have to be a big job - little by little, by sticking to a publishing schedule, you can build your site up with your unique goals and vision in mind.
James and Arlene talk specifically about a 90 day schedule of daily, fresh content. James sees some of his students using it with great results. Despite all the changes in search algorithms and social media over the years, one thing remains true: Content is still king.
James encourages webmasters to start thinking about their website as a publishing hub. Your content starts there, but then you’re able to send out your articles to social media, newsletters, and even use it as the starting point to creating your own podcasts. Repurposing your content is a smart way to get the most “bang for your buck” whether you’re investing money or time into your content. Its easy to do when you have a plan in place!
Stay Focused! - Are You Making This Mistake?
Anybody can do this. It’s about getting systems in place where you’re consistently putting out fresh, unique, high-quality content, promoting that content, and building your list. As you build momentum, you’ll keep your followers focused on the content you’re putting out and gain new viewers through search and social media.
Arlene shares a real-life example of what goes wrong with many webmasters (or, would-be webmasters). She talks about some students who, in a way, “going to school professionally” online by listening to all the experts without implementing any of the information for themselves!
If you’re overwhelmed with everything that you know you should be doing, be sure that you’re not just listening to all the experts without actually putting what you’re learning into practice. There’s a lot of “noise” online, and if you try to listen to everyone, you will fail. Arlene explains how to get out of this rut:
- step away from the computer and the courses
- write down your goals
- how to achieve
- don’t “mix strategies” from all the experts
- don’t get overwhelmed by listening to too many people
- limit your time “learning” and be sure that you’re actually taking steps to meet your own goals
A Publishing Schedule Could Be The Missing Link
Arlene talks about what she’d do if she was starting a new website today. Another effective type of schedule to follow is the “daily themes” where you’re putting out a specific type of article on certain days. This takes some of the wondering out of deciding what to publish.
There’s a tendency to work frantically in this business - but it doesn’t have to be that way. Having a publishing schedule frees up your mind to focus on the other aspects of running a business.
A schedule also allows you to produce timely content, well enough in advance that you can do it really well. In particular, the busy halloween and christmas shopping seasons are great to produce content for.
“You can change your life in 30 days.” A publishing schedule with predictable content themes that your audience can get used to and enjoy will help you get the ball rolling.