In this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author talks with Affiliate Marketing Specialist and Internet Marketing Strategist Sarah Bundy on how to run an extremely successful affiliate program.
So what does it take to implement an affiliate program management system that brings success to both the merchant and the affiliate? James discusses some of the keys to success he has found necessary as an affiliate. One of the biggest barriers he has found is the inability to reach an affiliate manager to get his questions asked and find the support he needs to properly promote a given product.
Sara takes an even closer look at areas of improvement merchants can strive to make on a daily basis with their affiliate program. She shares that she saw a real need for a support and training program targeted for the merchant and new affiliate managers, a place where they could go to find answers, recommendations and mentoring from beginning to full on affiliate marketing success.
She explains what a day in the life of an affiliate manager is like from being available to affiliates, monitoring the reliability of their program, offering creatives that convert and so much more. Beyond the desk their is a need for continued recruiting, researching potential affiliate sites and making sure the program runs without a hitch. Trying to learn it all on your own, and on the go often results in overwhelm and a poorly implemented plan.
With affiliate marketing being a proven business model Sara designed her training services to accommodate the new and old merchants alike with a variety of options including the ability for affiliates to nominate merchants for their program.
Listen to this edition of the Affiliate Buzz as James and Sara talk about:
- What it takes to run a successful affiliate program
- Training services available for the merchant and new affiliate manager
- Upcoming conferences targeted for the merchant
- Where to learn more on running affiliate programs
Merchants don't have to jump into affiliate programs blind. They can find support services that will teach them what it takes to succeed in the affiliate industry as well as find mentoring services that be available for as long as the merchant desires. Listen in to learn more.
And if you are...
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