In the episode, James talks toJose Quiroz, Co-Owner of SmartLocalDigital.com, and today they are going to talk about how to simplify your video marketing.
If you are looking to add a lot of value to your marketing efforts, then adding video will be a great option for you, and Jose shares some amazing tips on how to do that.
Video Stats That Make You Think Twice
Hubspot recently boasted in a 2018 survery, that if you have both text and video available on the same page, that 72% of the people would rather use the video to learn more about a product or service.
85% of people also stated they wanted to see more videos and 95% of people have watched an explainer video to learn more about a product or service.
Jose talks about digital marketing, and shares his experience with video marketing. He talks about how affiliates are making money with affiliate marketing, and some of the niches he works with. He talks about how some very young affiliates are creating content and have 1M+ subscribers on Youtube, 1M followers on Instagram and Jose claims:
"The riches are in the niches".
6 Types of Videos That Can be Created
Jose explains that videos do not need to be complicated. It is simply thinking about ways you can use video in place of text on social media and blogs. He explains the 6 very clever types of videos and how affiliates are creating stories on instagram, snapchat or facebook expressly to promote the video. He then explains how they take one peice of content and repurpose it everywhere. He also shares how they really know the demographic of the buyer, and how they use that to their advantage.
How to Simplify Your Video Marketing
Using videos can really drive sales and generate leads. Jose uses Facebook live trainings and creates Facebook events, and explains how this works as well as what others are doing using cool backgrounds to get their brand out there. James talks about the things that hold people back from producing videos and how editing is nothing to be intimidated by.
Jose and James talk about 3 more popular ways to use video, and how you can implement these easily into your marketing efforts. People want to see reality so the "quick and dirty" videos are fantastic. James loves to add a little thumbnail to the video to entice people to watch the video. Jose expands on this and offers more tips that are working successfully, and shares an amazing story of video in action.
Listen to learn:
- Why video marketing is now out-ranking text
- Why the Riches are in the Niches!
- The 6 clever types of videos that can be created
- Why you need to know the demographic of your customer
- Why you do NOT need a highly produced video
If you are considering building a lifestyle business, where you can spend more time traveling, more time enjoying your family and more time doing all of the things that matter to you most, stay tuned to a little road map we are putting together which will be ready in a few weeks. James also invited you to Subscribe to the Affiliate Buzz on our website, on iTunes, and on our new YouTube Channel to be alerted to new episodes.