James Martell, founder of The School of Internet Marketing, sees many webmasters skipping over critical steps of content publishing and killing their traffic-building efforts. Listen in to this edition of Affiliate Buzz as he and his wife, Arlene, talk about little details that can make a big difference in your search engine traffic.
As James points out, it can be easy to get in the habit of just throwing up content on your website without paying proper attention to search engine optimization. While it’s great to be regularly producing fresh content, your efforts are significantly diminished when you’re not implementing basic SEO strategies.
James and Arlene also talk about the upcoming Thanksgiving weekend in Canada. They’ll be hosting the family dinner. Arlene has even applied one of their most used business strategies to the preparations and will be “outsourcing” the pie-baking this year to their daughter, Shelby.
Growing Traffic Sources: Social Media and Mobile Web
James mentions a few notes about the Affiliate Buzz social media presence. Listeners can now tweet questions related to affiliate marketing with the new twitter hashtag, #AffiliateBuzz
Affiliate Buzz is also growing on Facebook - the page recently recently surpassed 1000 likes. James elaborates on the remarkable growth of Facebook, particularly over the last couple of years; Facebook officially has over 1 billion active users, 600,000,000 of whom are using the social networking site on mobile devices.
James and Arlene expand on how important it is for webmasters to start developing mobile versions of their websites. With mobile internet use expected to surpass desktop and laptop use by 2015, you don’t want to miss out on this growing source of traffic.
Are You Killing Your Traffic By Ignoring These Simple Details?
Arlene sees a lot of bloggers ignoring on-page SEO and other key components of optimizing content to bring in natural search traffic. It doesn’t take a lot of time to make sure that an article is formatted correctly. You could literally be throwing away tons of traffic by skipping this step. To format your posts correctly, keywords should appear:
- In title and meta tags
- In the headline
- In an h2 tag
- In image alt tags
- Within the article
The WordPress SEO plugin by Yoast is a handy SEO tool to use. It offers some unique features, like the ability to create a custom title tag for each blog post, and makes it simple for you to make sure your keyword shows up everywhere it needs to in order to get found in the search engines. It couldn't be any easier; James calls the tool “on page SEO for dummies.”
Upcoming Events - Working Hard, Playing Hard on “Breakation”
James and Arlene conclude the talk by talking about attending industry events, including the upcoming session of Affiliate Summit, which will take place January 13-15, 2013 in Las Vegas.
As James points out, some people struggle with the decision of whether or not to go to events like Affiliate Summit, due to the cost of doing so. He and Arlene discuss the advantages of doing so, as well as a few ways to cut costs and really make it worth your while.
As the bargain shopper of the family, Arlene shares some tips on getting great deals on flights, hotels and the like. She also explains the concept of turning trips like these into a complete “breakation.” You can work hard and play hard - if you’ve already spent the money on a flight and hotel, why not extend and pack in a vacation to your as well?
She and James have been taking this approach to attending industry events for years and find that by taking a couple of days to have some fun and step away from the online world after attending a conference, they are able to jump back into work with a clear mind and renewed energy.