AB #502 | Using Keyword Research and Searcher Intent: The Secret In Attracting Qualified Buyers

In the episode, James and Arlene Martell discuss using keyword research and searcher intent in order to attract qualified buyers to your website. They also discuss their ongoing migration of all of their podcast content to YouTube, so listeners can find all shows in one location.

If you are developing content, we want to share how you can get a different mindset around the way you are thinking about and using keywords. Researcherland says "content that is in the top spots is typically around 2400-2500 words in length". James talks about why articles need to be well written, in-depth and well optimized and how this relates to keywords.

The Intent of the Google Searcher

If you know what your searcher is looking for, you are ahead of the game when it comes to optimizing your page of content. James shares the 3 types of keywords, and why you need to understand how they work when creating content, if you want to get to the top of the SERP's. He explains how to run a report for your topic using a keyword research tool, and using this information, find one of the 3 types of keywords mentioned below to best optimize the content on your page. This information also helps you identify more content you can create based on those keywords.

3 types of keywords:

1) Navigational - the intent is to reach a particular website
2) Informational - the intent is to look at research and reviews
3) Transactional - the intent is to ready to make a purchase

Using the Yoast SEO Plugin to Dominate Content Creation

If you are looking to rank the pages on your website, one of the best plugins that can help you is the Yoast SEO plugin for WordPress sites. Yoast is a powerful tool that can help you make your site as search engine-friendly as possible. It uses your keyword to optimize your content making sure your keyword density is correct, page title, meta description, outbound links etc are all being used correctly, and shows you an analysis report.

James also recommends looking at their paid version, and also look at their free SEO training videos which are very impressive. Combining proper use of keyword phrases and proper optimization using Yoast, James gives his take on how to really dominate in the area of content creation.

Migration of ALL Podcasts to YouTube

For anyone still struggling with making money in the Affiliate space, there is some really great content you can now find all in one place to help you. Even though YouTube is mostly video, it is a very handy player that can also feature audio. Having several different podcasts (The Affiliate Buzz, Podcasting Mastery, SmarterLocal Marketing, Coffee Talk interviews & The School of Internet Marketing plus speaking engagements), it made sense to have them all found in one place. Once you have the Youtube app on your phone, simply visit the channel, and make a playlist of the episodes you really want to listen to.

Future Shows - Have Laptop Will Travel...

Do you dream of traveling the world, and earn a living along the way? Coming up we are interviewing many different guest who are earning an income and working remotely from all over the world, through affiliate programs and digital programs they create. Stay tuned as these featured guests will share their journey and their tips.

Listen to learn:

  • Why you really need to know the intent of the Google searcher
  • What keyword research tools can tell you
  • The 3 types of keywords and why they are important
  • How to make the most of the Yoast SEO Plugin
  • Why to add a YouTube channel - the second largest search engine

If you are considering building a lifestyle business, where you can spend more time traveling, more time enjoying your family and more time doing all of the things that matter to you most, stay tuned to a little road map we are putting together which will be ready in a few weeks. James also invited you to Subscribe to the Affiliate Buzz on our website, on iTunes, and on our new YouTube Channel to be alerted to new episodes.

Resources:

Find all our podcasts on new Youtube Channel

Yoast SEO tool in WordPress

AB#495 - Cornerstone content with Josh Stanton

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