AB #421 | DIY Tools and Plugins to Optimize and Manage Your WordPress Sites with David Vogelpohl, VP at WPEngine

In this edition of the Affiliate Buzz, James Martell is joined by David Vogelpohl, the Vice President of Web Strategy at WPEngine who shares a variety of DIY tools and plugins to optimize and manage your wordpress sites.

When, as a writer for Marketing Pilgrim, the top 10 online marketing blog, David was introduced to WordPress he was immediately seduced by WordPress’ simple elegance.

In 2010, David started Marketing Clique, which provided web development, mobile apps and online marketing services.  He chose WordPress as the primary CMS platform, noting that WordPress’ popularity meant that it was easier to hire developers, customers were more familiar with it and they could participate in the large open-source community working to make WordPress better.

WP Engine is a premium managed WordPress host designed for speed and reliability. David’s team focuses on affiliate marketing, web development, online advertising and advanced analytics. David has been managing affiliate marketing campaigns, online marketing, and web development efforts since 1996 and has become a recognized expert at using WordPress to drive affiliate revenue.

James and David will discuss methods for getting the most out of WordPress including:

  • The best SEO plugins
  • How to increase website speed and why it matters
  • Plugins that can increase your revenue
  • Website protection
  • How and when to update your plug-ins
  • Backing-up your website
  • Different hosting options and the benefits of using a dedicated host

A Host with the Most

You’ll hear how even a seasoned expert like James can wind up with an unsatisfactory web host. David will spell out the three most important things to consider when choosing a host, so that you can focus on innovating rather than administering.

Keeping It Up

Is WordPress insecure? David doesn’t think so. He reminds us that a full quarter of sites on the web are built in WordPress, so it stands to logic that when a site has trouble, there’s a chance it will be a WordPress site. However, David also offers a friendly reminder about the most important thing you can do to maintain the security of your site (Hint: it starts with “up” and ends with “dating”). He mentions a recent news story where failure to update had international geo-political implications and recommends a few plugins that can enhance your site’s security.

Manage Your WordPress Site: Plugins

This episode is absolutely packed with resources. Listen now to hear David’s recommendations for the best plugins for everything from SEO to list building.

For that all-important SEO, David says there’s nothing like Yoast. In fact, along with great features like the ability to edit all of your meta titles on one screen, the Yoast SEO plugin has excellent support documentation and a video course that will help you get the most out of the plugin.

The need for speed

We all know the Internet has made us impatient. But it’s not just us A difference of a few seconds can impact your conversion rate and Google has announced that speed is a factor in SEO.

David recommends the following resources to find out what’s slowing your page down:

  • websitetest.org
  • wpengine.com

To increase your speed:

  • W3 Total Cache
  • WP Rocket
  • MaxCDN

The Bottom Line - Plugins for Maximizing Revenue

Since the top goal is the bottom line, David also recommends some plugins for maximizing revenue:

  • OptinMonster
  • Revive Old Post
  • AdRotate
  • FullStory

Security

David believes your web host should help with security, but he also recommends:

  • CloudFlare
  • Sucuri

For more information on David’s services, check out https://wpengine.com

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