In this edition of the Affiliate Buzz, host James Martell, founder of The Internet School of Marketing, welcomes special guest Matt Frary, otherwise known as the Chief of Chaos from SmarterChaos, where he serves as both Founder and CEO.
An industry leader since the late 1990s, Matt has a wealth of hands-on experience in all areas of the industry. You won’t want to miss tuning in to hear James and Matt discuss the best ways to optimize traffic to increase profits for your affiliate marketing programs.
The Perks of Affiliate Marketing
Affiliate marketing is a desirable industry because it allows people the benefit of working from home. As with any career, what you get out of it depends on what you put into it. And in the world of affiliate marketing, collaboration is the key to success.
Listen to how Matt and James compare the joy of meeting their personal goals relating to a shared interest in automobiles! Although they have different vehicles, you can hear their proud smiles as they each talk about the joy of owning an automobile that their lifestyle.
James points out that affiliate marketers, regardless of whether they have met some of their goals and dreams or are still working towards them, all desire to make a profit from their efforts. And that’s the topic that James and Matt tackle in this episode.
Existing Traffic versus Increasing Traffic
As Matt points out, a lot of affiliates just accept what the network will pay them for each click or conversion, but move on when it doesn’t produce the gold mind they expected. Tune in to hear James explain the value of increasing your traffic by 1% just by looking at their existing traffic.
Listen to Matt share things affiliates can do to collaborate with advertisers. Agencies actually like to hear from their affiliates, whether the reason is for praise or to ask a question. James and Matt discuss some specific ways that affiliates and advertisers can collaborate, including more details about the following:
- Better ways to review products to create more effective content
- How to spark conversations that help promote the product
- Ways to select products that are relevant to your existing content
Tune in to hear Matt share examples involving merchants such as Rosetta Stone and Tommy Hilfiger. He also uses The School of Internet Marketing, which James founded, as one of the examples of things James uses to drive traffic to his own website.
Building Relationships with Affiliate Managers
James asks Matt for advice on a scenario that many affiliates can relate to, and that is what happens when, for example, you send one hundred visitors from your website off to a merchant and see no revenue from your efforts. The relationship between the affiliate and their manager is the key.
Tune in to hear Matt’s suggestions for things that an affiliate should ask when contacting their affiliate manager in that situation. The manager can often offer useful advice for how to increase conversions, which has to be done on the affiliate’s side of the equation.
This episode of Affiliate Buzz also discusses topics like banners and some of the most lucrative affiliate marketing opportunities happening in SmarterChaos. You won’t want to miss a second, so tune in to hear the entire half-hour long discussion now!