In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and wife Arlene discuss how to organize your podcast in 21 easy steps to ensure a successful podcast.
These steps are a prime way to quickly get on track to becoming a podcasting pro. The checklist works in any market whether you are an affiliate marketer, chiropractor, trainer, speaker, author, brick and mortar business owner, pub owner, or even a funeral home.
Getting to Know James Martell
James is a 12-year podcasting veteran and has found that podcasts allow you to not only create local traffic for your business, but also national and even international traffic to your website as well.
For those who don't know James, he is the:
- author of Online Success for Non-Techies
- founder of The School of Internet Marketing
- co-founder of jambMEDIA, a podcasting company
These are only a few of the hats James wears. He has also assisted tens of thousands of business owners through courses, podcasts, books and multiple of speaking engagements.
Vital Steps to Organize your Podcast For Better Results
Arlene is not only married to James, but she always works closely with him and has produced well over 1,000 individual podcast episodes for both James and their clients. She is the co-host of the Affiliate Buzz and has worked alongside James to develop protocols and systems to create podcasts both internally and for clients.
James and Arlene have their 21 steps in a PDF, but this podcast brings them to life sharing stories and insights along the way.
1. Identify the Why
Determine why you need a podcast, such as wanting to increase web traffic or to position yourself as a go-to expert. Having your own show adds to your credibility.
2. Identify your Ideal Listener
Know who your ideal listener is and put together a profile that identifies the person, who is often your ideal client as well. For Arlene's podcast, Epilepsy Moms, her ideal listener was someone like her, which enabled her to answer questions listeners asked via email.
3. Identify the Podcast Type
A podcast is a method of communicating a message to your ideal listener or client. It might advocate, educate, or inform. During this episode, James cites newspaper articles from Bloomberg and Social Media Examiner which are linked in the references section below.
4. Name your Podcast
The name of your podcast offers a first impression, so make it a great one. James advises having the name of your podcast clearly reflect the topics you're covering. Arlene gives examples like:
- Shoulders of Titans, Dan Lok's interviews with successful business owners
- The Web Commerce Expert Show, about marketing your business online
- The Natural Therapies Show, where Dr. Tim Brown discusses natural health
- Label Reading Moms, a show where moms discuss a healthy sugar substitute
Arlene cautions against having a name that's too long, and James adds that the name of your podcast should also be easy to spell.
5. Use your Photograph
James explains that adding your photograph adds to the first impression listeners get when they visit your website. People want to do business with people they can visualize because it helps build trust. Using a professional photo of yourself online positions you as a confident expert in your field.
6. Podcasting Artwork
The podcasting artwork is one of the first things your listener will see before they hear your podcast. Display the artwork, which should include the name of your show and your tagline, in the directories with every listing of your show including social media, your website, newsletter, and so forth.
7. Episode Topics
A podcast is made up of individual episodes. James suggesting having one episode cover an individual topic. When coming up with topics, he suggests writing a list of the top 20 problems your listeners will try to solve. This is your starting point, dedicating one episode to each problem.
8. Show Format and Schedule
Your format and schedule will include duration (15, 30, or 60 minutes), scheduling (daily, weekly, or monthly), and hosting (by yourself or with a co-host). Your format might also include guest interviews.
James recommends a weekly podcast that runs for either 15 or 30 minutes, and assures you can cover a lot of ground in what seems like a short amount of time.
9. Developing the Episode Outline
The next step after deciding on a format is to develop the episode outline. The outline is like a script that you use to stay on track while recording each show. James maintains consistency for the Affiliate Buzz by:
- writing opening dialogue
- sharing guest contact information
- calls to action
- allowing space for commercials
- writing closing dialogue
10. Your Podcast Intro
The intro is usually a 20-30 second, professionally produced opening with music, sound effects, and a professional voice talent which is played at the beginning of every podcast episode to help maintain consistency.
11. Recording Protocols
You need to determine how you'll record your episodes. James suggests keeping it simple and not spending a ton of money on equipment.
If you're going to be a solo host then all you need is a headset with a microphone and a piece of software, such as Audacity by SourceForge for your laptop. If you plan to have guests then James suggests a quality conferencing system like AccuConference, a conference calling system.
James also explains the merits of having a virtual producer who can work from a remote location, producing your podcast through the web. James and Arlene's virtual producer for the Affiliate Buzz lives in Florida, on the other side of the continent from their home in the Greater Vancouver area. If you need a virtual producer, then contact someone at http://www.jambmedia.com/ which also offers the service.
12. Gearing Up
When it comes to equipment, James highly recommends the Sennheiser headphones and microphone set, which he personally uses when recording the Affiliate Buzz and other podcasts.
13. Arranging the Hosting
James recommends Libsyn and Blubrry for podcast hosting and publishing. Both offer high quality services. A podcasting host, unlike a web host, will give you all the statistics you need to see how your podcast is doing.
14. Preparing the Episode
Arlene has prepared a countless number of episodes. She recommends always having:
- your outline ready to go for the episode
- some questions to ask during the show
- a call to action to share at the end
Arlene goes on to explains that preparing the episodes is the meat of your podcast. You want to make sure that you ask the right questions so you can provide value to your customers and make them want to return to listen to future episodes.
15. Practice, Practice, Practice
James recommends practicing your podcast before you record the version an audience will hear. He recognizes that a lot of people are nervous the first time, which is perfectly normal.
16. Go Ahead and Record
After practicing, go ahead and record. James suggests letting the stress go, setting up in a quiet room, and conducting the interview as if you were on live radio. He also advises not to worry about stumbling on words, because people on major news networks (such as CNN) do the same thing. It's part of the language and you'll get better as you go.
Once you have a raw MP3 of your podcast episode, you can edit it or publish it as-is. Arlene suggests removing dead space, but offers that normally very little editing is required.
18. Show Notes
This is when you take the episode and pull out all the pertinent information. You might reference people and sites that you mentioned, and write a short 400 to 600 word description about the episode topic. James adds that your headline should have a strong SEO value so people will find you in iTunes and other podcasting directories.
For this step, simply upload the episode into your hosting company.
20. Publish the Episode to your Website
21. Syndicating your Podcast
After you add the show to your own website, you want to make sure that your show is also submitted using your podcast RSS feed to sites such as:
James also recommends having each episode update the status of your Facebook, Google Plus, Twitter, LinkedIn, YouTube, and other social networking sites with the latest episode of your podcast.
Did you enjoy today's 21 easy step checklist for organizing your podcast? If so, then please head over to http://jamesmartell.wpengine.com/itunes where you can leave a review. It helps other people discover the Affiliate Buzz so they can also benefit from the knowledge shared in these podcasts.
You can find a complimentary copy of the PDF-version of the checklist at: http://www.podcastingmastery.com/checklist
If you're interesting in learning more, then register for a breakthrough webinar here: http://www.podcastingmastery.com/webinar
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Online Success for Non-Techies - http://www.amazon.com/Online-Success-Non-techies-James-Martell/dp/B00135YBLA
The School of Internet Marketing - http://www.theschoolofinternetmarketing.com/
jambMEDIA - http://jambmedia.com/
Epilepsy Moms - http://epilepsymoms.com/
Bloomberg Article - http://www.bloomberg.com/bw/stories/2007-10-08/education-based-marketing-sellsbusinessweek-business-news-stock-market-and-financial-advice
Social Media Examiner Article - http://www.socialmediaexaminer.com/teaching-sells-with-john-jantsch/
Shoulders of Titans - http://www.shouldersoftitans.com/
Audacity by SourceForge - http://sourceforge.net/projects/audacity/
AccuConference - https://www.accuconference.com/
Libsyn - https://www.libsyn.com/
Blubrry - https://www.blubrry.com/
Spreaker - https://www.spreaker.com/
Stitcher - https://www.stitcher.com/
iHeartRADIO - http://www.iheart.com/
TuneIn - http://tunein.com/