Edition #88 - Learn the Difference between Paid and Natural Search and How to Get the Most Out of Both

Affiliate Buzz #90 – Learn the Difference between Paid and Natural Search and How to Get the Most Out of Both

by mikki on Thursday, February 1st, 2007 | No Comments

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In this edition of the Affiliate Buzz audio newsletter, James Martell, successful publisher, speaker and author talks with host Charles Johnston about adding paid search to your natural search, precautions everyone should take when using the paid search options and the freedom that natural (free) search gives to marketers.

James talks with Charles about he and Arlene’s recent trip down to sunny Las Vegas. They were heading down to Las Vegas for an affiliate conference and decided they wanted to take a break as well. They headed early for a chance to settle in and relax before the conference began.

Next they talk about a special event that James was taking part in at this conference, signing his book. They talk about the book he recently finished for 1&1 hosting and he and Charles look back on how it all fell into place. James was invited over to the Americas Cup in Spain by 1&1 Hosting. He flew over to Germany and was wined and dined and received a big tour of their office while they discussed the new book, Online Success for Non-Techies – How to Take Your Business, Hobby or Profession to the Internet.

Then James discusses with Charles the opportunity to meet Ken Evoy while attending Affiliate Summit in Las Vegas. He shares that it made his day to meet him and shares with listeners that Ken was around online way back when and offered a free e-course called affiliate masters and that this was probably one of the first e-books he had ever read.

Listen to this edition of the Affiliate Buzz as James and Charles talk about:

Adding paid search to your natural search
Precautions everyone should take when using paid search
Freedom that natural search gives marketers

James and Charles discuss the differences between paid search and natural and when a new affiliate should consider using paid search. They talk about the new algorithm Google has established for the paid search and points out that you can’t buy your way to the top of the list. They talk about some of the downsides to paid search like the potential for losing money fast and being tied to your computer because of the constant need to track your spending.

James and Charles discuss how James has been able to work more closely with his wife Arlene as the online boot camps have been developed. He shares that without her none of this could have happened. James shares with listeners one sure way to help you stay motivated is by placing your dreams in front of you. He shares a story of a guy he recently met who is in a position of wanting to buy his first Cobra kit so he purchased the manual and the steering wheel. Now he has the steering wheel hanging in front of him each day keeping him focused on what he is ultimately after.

And if you are…

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