Welcome to another edition of The Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed and motivated to succeed since way back in 2003. It’s that time of year, time for marketers, affiliate and otherwise to ramp up and cash in on the holiday season. James and Arlene have been hard at work, not only on their own sites, but also helping their clients prepare for the season with slick looking new or updated websites.
They will highlight a few of those websites in today’s show as they discuss the key elements of a premium, pre-built website.
The Cornerstone of Premium Pre Built Sites
The more things change, the more they stay the same. It’s still all about getting people on your email list. Once that happens, you can let automation, those already prepared emails, do the heavy lifting. The way to get people on your email list is with an enticing opt-in. Here again, nothing beats a tried and true classic – like a book. It may sound like a lot of work, but James and Arlene will share their system for getting beautiful, professional books written, illustrated and made ready for multiple formats. They’ll tell you what outsourcers you need to hire and what information you need to provide them in order to get the results you want. That’s not the only place they use outsourcing. James also hires someone to do the annoying job of creating and linking up all of those pop-up windows.
Multi-page Sites and Multiple Opt-ins
In some cases, you may want to create multiple opt-ins. CreditLineOptions.com, which will go live on Monday, has multiple pages, multiple products and multiple opt-ins. A person who is looking for a credit card isn’t going to want your book about mortgages. Each category of products has it’s own pop-up, it’s own opt-in book and it’s own series of auto-responder emails.
Arlene will tell you how they created the site, including the home page, pages for each of the product categories and, of course, those opt-in books.
Are You a Fat Cat?
We’ll start with a story about a Fat Cat. Does that refer to a really successful affiliate marketer who makes more money than they know what to do with or to a 30-pound feline? Listen to find out. You’ll also here:
- Who offers the worst web hosting service on the planet
- The opt-in item that gives you instant credibility
- How to build your email list with a stand out opt-in offer, or series of opt-in offers
- The number one thing clients needing websites push back on
- The three outsourcers you need to hire to create your opt-in book
- The importance of hiring a great writer, where to find them and how much you should expect to pay
- What information you should provide your writer with in order to get the results you want
- A lost pet story with a happy ending
As of the airing of this show, there are only 43 days until Black Friday, 46 days until Cyber Monday and 73 days until Christmas. The time to beef up your opt-ins and get those emails rolling out is now!
To get a first hand look at what James and Arlene are talking about, check out these examples of their premium pre-built websites: