Affiliate Buzz #308 – Sales Projections for Merchants – Understanding the Variables

itunesIn this edition of the Affiliate Buzz, host James Martell welcomes guest Iain Bundy, the COO and CFO at All Inclusive Marketing to learn how company sales projections for merchants are the basis for many important decisions with both positive and negative factors that might impact sales.

Although they talk primarily to merchants today, this episode gives affiliates a behind-the-scenes sneak peek at what merchants look at when developing sales projections. No matter what end of the marketing spectrum you’re on, you will not want to miss these takeaways!

Advice from a Marketing Pro

As James points out, sales forecasting is both an art and a science, but there are no guarantees. Tune in now to hear Iain explain how overall marketing strategies affect sales forecasts -- a fact that’s as true for new affiliates as it is for established internet marketers.

Ian walks James through the process of how All Inclusive Marketing helps affiliates develop a sales forecast, from the initial point of contact, through the types of research that is performed, and how that all winds its way to the end result. He also answers these questions:

  • Does historic sales data have an impact on sales projections?
  • What impact do top products and traffic trends have on sales projections?
  • How does he respond to brick and mortar businesses who want to start up an affiliate marketing program for the first time?

There is so much information packed in this 30-minute episode! You cannot afford to skip a minute of the discussion. Whether you are a merchant or an affiliate, you will find information that you can use to help with your own campaign.

Variables to Watch and How to Get the Most from Them

You will also hear Iain answer the question, “What are the variables a merchant really does need to consider when setting a sales forecast?” The answer is more complex than you might think! Tune in to hear Iain explain:

  • 3 variables that you need to monitor the closest
  • The purpose of each of those variables
  • How to get the most from each one of those variables

However those variables are far from the only ones that need monitored! Also tune in to hear Iain answer the questions that he gets asked on a regular basis, like what is the methodology and tools he uses to extract the data needed to create an accurate sales projection.

From formulas to create the highest conversion rates to things merchants aren't doing that could be increasing their bottom line, you will not want to miss a minute of this information-packed episode. Set aside half an hour now to listen to the entire discussion!

If you have any questions or comments for Iain you can contact him online at or by telephone at 604-560-2542.


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