Welcome to another edition of The Affiliate Buzz, where affiliate marketers come to be inspired, informed and motivated to succeed. Arlene is away this week, but James is joined by entrepreneur, author and consultant, Michelle Held.
Michelle earned a Bachelor’s degree in Engineering from Rensselaer Polytechnic Institute back in the day when a college only had one computer – a mainframe. Her professors told her that she wasn’t getting enough computer experience. How could she? They didn’t have any computers for her to get experience on. But once she got the chance, Michelle quickly became a convert a pioneer of digital marketing. Today, Michelle is a video partner /vlogger with Entrepreneur Magazine’s YouTube channel, Entrepreneur Network. She is the author of “Pinterest Tutorial” and the upcoming “Build Your Business Presence Online.” Michelle serves as a consultant on topics such as digital marketing, project management, search engine optimization and social media marketing.
As a speaker, she conducts seminars and training sessions on social media and web technologies. Michelle was a featured speaker at the NY NOW Gift Show, Pubcon the South Florida Marketer’s Association, and Affiliate Summit West.
Where should I be? What should I post? How do I know if it’s a good use of my time?
James and Michelle reflect on the fact that many of us have a love/hate relationship with social media. Some platforms are friendlier than others, but they all serve a purpose.
With so many social media options, it can be difficult to decide which platform(s) is right for you. Michelle will tell us which social media platforms every business should have a presence on, how frequently you need to post, as well as which social media platform is the best fit for customer service interactions. She’ll also describe how you may want to customize your sales and advertising campaigns differently for different social media platforms.
Once you’ve created a presence on the right social media platforms, you need to keep your presence active. Michelle will share ideas on what you can post about, beyond just yourself, your products and your services.
Determining your ROI in social media can be tricky, especially when you consider the time involved. Michelle emphasizes the importance of knowing your audience and will tell you what tools you can use to do so. Click play to hear Michelle discuss:
- The three questions you need to consider to know which social media platform is right for you
- What you should be posting
- How to determine what’s resonating with your audience
- How to use social media to increase sales
- How to measure your ROI in social media
- How to get the most out of your social media budget
- The importance of being responsive, in a timely manner, to inquiries on social media
Michelle’s Recommendations for your Auditor’s Toolbox
Michelle has a whole host of methods for auditing social media and for managing her own social media presence. Some of her techniques are low-tech, like “go through and check as a human…” But she’s also identified some great digital resources including:
- Bundle Post
- Rival IQ
- Facebook Insights
You can find Michelle all over the web, but especially at: