In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell along with his wife Arlene reveal exclusive insight on "Telling to Selling - Why It's All About the Story" or how to create a presentation that sells your affiliate marketing podcast.
The episode opens with a special Happy Birthday to James. Arlene about the celebration for their family's patriarch, including a sentimental grandchildren who presented their grandpa with some special artwork.
Finding a Topic for Your Presentation
Then James and Arlene dive into today's topic, creating presentations to help sell your affiliate marketing podcast. James has put together hundreds of presentations, many of which Arlene has taken part. James says there are a few ways to display your presentation to others, but the bottom line is that you are trying to sell something.
James and Arlene do a mini-brainstorming session and decide on the topic of sciatic nerve pain, something which Arlene suffers from and has been researching. During the podcast she relates the events leading up to the problem, and what she wishes she would have known when the pain first surfaced.
Speaking of having a story, James says that's one thing he looks for when creating a presentation. As the story unfolds, you want to be able to hang things on it.
Some of the things mentioned in Arlene's story include:
- Sciatic pain
- Bowen therapy
- Back surgery
After three specialists, the pain would go away for a day or two but would come right back. She wound up in the emergency room where, because x-rays had already been performed, a CAT scan was planned. The result was a bulging disk putting pressure on her sciatic nerve, and the latest attempt to seek relief will be seeing a physiotherapist who also does acupuncture.
Creating Your Presentation in Four Easy Steps
James then outlines his four-step process for creating a presentation based on a personal story such as the one Arlene shares during this episode. Although some things might be uncomfortable to talk about, people don't forget the personal experiences and stories you share with them.
1. Identify the problem.
2. Find the story in the problem.
3. Tell the story in great detail.
4. Use the solution to sell a product or service.
James says to outline your story from beginning to end. He does this before he ever opens up his presentation software. Once you are organized, it makes the act of putting the presentation together easier.
Arlene agrees and adds that sharing a personal story makes you more credible to your audience. If they have similar experiences, then they trust what you are saying because you both had the same problem.
Arlene has some experience in this area from when she wrote the book: Getting Adam Back - A Mother's Triumph Over Epilepsy & Autism. The book is their son Adam's story. Arlene says she followed her chronologically organized records and the story flowed from her. James says this isn't a simple little e-book, but a full-length novel available on Amazon.
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Getting Adam Back - A Mother's Triumph Over Epilepsy & Autism: http://epilepsymoms.com/landing/getting-adam-back