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In this edition of the Affiliate Buzz audio newsletter, James Martell, successful publisher, speaker and author talks with host Charles Johnston about taking a personal approach to creating content, getting backlinks with press releases and using Google AdWords.

James and Charles discuss the continual insistence by his daughter to give them a cell phone and how he decided to set up an agreement with the children and then crafted that around a similar offer on his website for other parents.

James discusses with Charles exactly what he did to tie this into his cell phone site by adding a form where teens can go and fill out a form that allows the teens to tell their parents they understand how phones and what works.  James tells listeners that this is how an idea can become content.

Listen to this edition of the Affiliate Buzz as James and Charles talk about:

• Taking a personal approach to creating content for your site
• Promoting the idea and getting backlinks with press releases
• Google AdWords and finding more information

James and Charles discuss what steps he took to get this idea turned into content, creating a press release, and sending it out which led to multiple backlinks.  They remind listeners that this whole idea emerged out of a personal family situation.

James discusses with Charles the approach he used in promotion and how they were able to use a press release for more than one approach, this one worked around finance and the next one will work around parenting.  James tells listeners that this occurred in about 2 weeks and didn’t cost too much to put together.

James and Charles talk about Pubcon and what James learned down there.  They talk about the concept of paid traffic in the affiliate industry.  James shares a book he found called; Perry Marshalls, The Difinitive Guide to Google AdWords which is a downloadable pdf.  Charles also found a book called Winning Results with Google AdWords by Andrew Goodman, they can be purchased in any bookstore.

James and Charles give you more information to help you understand Google AdWords and how it can either help or hurt your income.  They wrap up this edition of the Buzz by sharing how exciting the affiliate industry is becoming and why they are pumped for 2006.

Learn more about James Martell’s trainings to learn how to creatively build content around familiar experiences.  Watch a FREE introductory video and get your FREE subscription to James and Arlene Martell’s NEWSLETTER – The News about Building Profitable Websites from Home, click HERE!