Welcome to another edition of The Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed and motivated to succeed since way back in 2003. Today, James is joined by…wait for it…Arlene! Arlene has been off with the grandkids for a lot of the summer, but she’s back. She’ll give us an update on the family and then James and Arlene will launch into how SEO has changed over the years and ways to repurpose content that is already successful.
Back in the Backlink Days
You’ve heard that content is king. But that’s not all it is. Content is also a lot of work. On average, you’ll put in three hours of research for every one hour of writing. So it makes sense that you’d want to get as much content out of that research as possible.
James and Arlene explain that in the old days, the way you did that was to work your content into several distinctive articles, one for your website and a couple of others (which included your call to action and your contact information) to be given out to other webmasters. Hence the term Professional Article Distribution (PAD). In exchange for those free articles, the webmaster would provide links back to your site. Those backlinks were the backbone of your SEO.
But times have changed. Today Google not only considers links back to your site, it considers the whole enchilada- backlinks, mentions on social media, your presence on YouTube, Amazon, etc. In other words, your brand is your SEO.
Repurposing your content doesn’t just make Google happy. It also means that your message can land in front of potential clients, wherever they happen to hang out. Some people read blogs and some people listen to podcasts. Others can’t tear themselves away from Facebook. You need content that fits on all of those platforms.
Creative Ways to Repurpose Content
Since generating quality content is a lot of work, you’ll want to make the most of your most successful content. Listen now as James and Arlene share their secretes for repurposing successful content including:
- Eight ways to repurpose the same content
- How to select which content to repurpose
- How to break your content into easily digestible, bite-sized pieces
- How a podcast can become a YouTube video
- How to repurpose content into material for opt-ins and giveaways
- How to create a presence on Amazon, Pinterest and Slide Share using content you already have
Once you’ve created all that content in multiple forms, there’s a whole assortment of different ways you can use it. Of course, you’ll want to upload an article to your website. You may also want to send a PDF of a podcast transcript out to your email list. Or perhaps you’ll offer a checklist as an opt-in. Every piece of content you put out there is working to establish you as an expert and to bring visitors to your website. And since you chose successful content to begin with, you can be sure that some of those visitors will convert.
If you’d like to see a sample of how a podcast or article can be repurposed into a book, check out, James’ book, Outsourcing Essentials for Podcasters: The Secret to Hiring On-Demand Talent on a Beach Hut Budget: on Amazon.