In this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author talks with wife and co-host Arlene Martell continue their discussion on the Google Panda 2.5 update and take a deeper look on what it means to for your site.
As more questions flood the help desk James and Arlene continued their investigation to better understand the impact this newest algorithm change was having on the common webmaster. And so continues their discussions as they share 5 tips you can take to repair any damage you may have sustained or are trying to avoid.
Staying Ahead of Algorithm Updates
To begin they took a long hard look at the type of content published on the sites that were being hit the hardest. It wasn't long before they recognized one drastic similarity, low quality. It's no shock that Google is only interested in quality. Rather recognizing what that quality is can prove challenging.
The next thing they noticed across the board was failure to engage in appropriate social media tools. While these only add up to one out of 200 factors Google does like to see a site that is popular enough to be shared around.
Next on the list that stood out real clear was the use of anchor text coming into their sites. James admits that he is one who was penalized for duplicate anchor text on the next. But duplication isn't the only key ingredient, the quality of the phrase as well as the site it is placed on play significant roles.
Correcting Your Site to Climb Again
If you're traffic has dropped and you've done your homework to know for sure it's the new update don't panic. There are simple and practical steps you can take. The first step is to assess your content and make sure you have a backup before making any changes.
Collect a list of all your backlinks coming into your site and write them all down. Your goal of course is to check the quality of the sites and the links that are coming in. And of course don't neglect your social media efforts both on your site and off.
Listen to this edition of the Affiliate Buzz as James and Arlene talk about:
- Google's Panda 2.5 update on more detail
- The role of your content
- Off page factors that are in your control
If you've been affected by this most recent update simply take a breath and prepare to pull your sleeves up. And to help you evaluate your content and anchor text consider listening to Affiliate Buzz #168 Quality Content Defined followed closely behind with Affiliate Buzz #167 Quality Backlinks Defined as you work your way back up the Google ladder.
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