Affiliate Buzz #227 – Google’s Panda Update – How to Regain Your Ground – Pt 2

In this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author talks with wife and co-host Arlene Martell continue their discussion on the Google Panda 2.5 update and take a deeper look on what it means to for your site.

As more questions flood the help desk James and Arlene continued their investigation to better understand the impact this newest algorithm change was having on the common webmaster. And so continues their discussions as they share 5 tips you can take to repair any damage you may have sustained or are trying to avoid.

Staying Ahead of Algorithm Updates

To begin they took a long hard look at the type of content published on the sites that were being hit the hardest. It wasn't long before they recognized one drastic similarity, low quality. It's no shock that Google is only interested in quality. Rather recognizing what that quality is can prove challenging.

The next thing they noticed across the board was failure to engage in appropriate social media tools. While these only add up to one out of 200 factors Google does like to see a site that is popular enough to be shared around.

Next on the list that stood out real clear was the use of anchor text coming into their sites. James admits that he is one who was penalized for duplicate anchor text on the next. But duplication isn't the only key ingredient, the quality of the phrase as well as the site it is placed on play significant roles.

Correcting Your Site to Climb Again

If you're traffic has dropped and you've done your homework to know for sure it's the new update don't panic. There are simple and practical steps you can take. The first step is to assess your content and make sure you have a backup before making any changes.

Collect a list of all your backlinks coming into your site and write them all down. Your goal of course is to check the quality of the sites and the links that are coming in. And of course don't neglect your social media efforts both on your site and off.

Listen to this edition of the Affiliate Buzz as James and Arlene talk about:

  • Google's Panda 2.5 update on more detail
  • The role of your content
  • Off page factors that are in your control

If you've been affected by this most recent update simply take a breath and prepare to pull your sleeves up. And to help you evaluate your content and anchor text consider listening to Affiliate Buzz #168 Quality Content Defined followed closely behind with Affiliate Buzz #167 Quality Backlinks Defined as you work your way back up the Google ladder.

And if you are...

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3 Comments

  1. Mitz says:

    I agree that we all need to check out what the new changes are and adapt accordingly. Just like in real life the internet just evolves alot faster..

    Look how far the good old telephone has come...Soon there will be no such thing as a home phone..and now maybe the phone will become the new computer..
    ??? OMG

    Reply
  2. Slap That Panda Update says:

    I believe this is among the most important information for me. And i'm glad studying your article. However should observation on few general things, The site style is perfect, the articles is really nice : D. Good job, cheers

    Reply
  3. Juliette says:

    Thanks for the info James. I have a unique content site that went from pos 3 Google to pos 20, then 50 2 weeks later. Having investigated and ruled out most causes, I can only put it down to poor quality links in article directories. It is a paid service I use and don't want to name them, as I also got to number 3 from position 20 by using them, so I'm in a bit of a quandry.

    Reply

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