How to Start a SmarterLocal Web Marketing Agency Offering High-Profit Services to Local Businesses. Are you still buried in your hour-long commute and want to break free? You can earn a living, have fun, and manage your own schedule by providing web marketing services to local businesses. Small, local businesses are always looking for good value web marketing because they need the traffic, but they’re often too busy running their businesses to do it themselves. In this episode of the Affiliate Buzz, James and Arlene explain what SmarterLocal is, how it works, and why you’ll want to sign up before space runs out.