You’ve no doubt noticed a number of banners while browsing the Internet, and probably read their contents without even realizing. What if you could do the same for your business?
Banners are a great way to get attention, by advertising your products and services in high-profile locations on the Web. Even if you’ve considered using banners before, you probably assumed it would be too expensive and abandoned the idea altogether. What if I told you it can be done for free?
If you could put your business at the fingertips of thousands – maybe tens of thousands of people for no charge, you would be crazy not to take advantage of the opportunity.
I know what you’re thinking: free banners are most likely linked to insignificant websites. But you’re wrong. No-cost banners can be found on Facebook, MySpace, Twitter, WordPress, and Digg, just to name a few.
To get started, all it takes is some organization and about $50, a small price to pay for top-level exposure.
The expense benefits go beyond that of a banner.
Once your graphics are completed, you can use them for your website, chat forum, podcast directory… okay, so it’s not that easy.
I don’t hold the secret to free banners, but I can teach you about what is quite possibly the next best thing.
It’s the thumbnail graphic.
As seemingly unimportant as they may be, thumbnail graphics are seriously underrated. Much like my promises of a no-charge banner, many sites allow you to upload a thumbnail image for free, no questions asked.
Arlene has used this very technique through Twitter, Facebook and the podcast directories that feature her sites, along with her own site and other sites that require her involvement.
Using a little bit of creativity and a budget of about $50, you can create a series of thumbnails to represent you, your business, and your products and services.
Arlene hired a designer to craft her thumbnails in a variety of common sizes, such as 50 x 50, 80 x 80, 100 x 100, 170 x 170, and 200 x 200 (all measured in pixels) and she decided to have two sets created.
Although the concept seems very simple, there’s a good chance your competition has yet to get on board. Find yourself a qualified graphic designer, throw in some creativity, and start using your thumbnails to promote your business.
Advertising can be extremely expensive, leaving businesses of all sizes searching for new ways to spread their wings. Thumbnails are a great way to draw in new clients with very little effort or expense.
Once you have uploaded a thumbnail image to an application like Facebook or Twitter, your thumbnail will show up automatically every time you post. This will not only drive clients to your virtual doorstep, but also increase traffic to your site.
If you don’t have a qualified graphic designer waiting in the wings, post a project at Elance and get a few prices. Thumbnail images provide a great outlet for small business owners, who are often forced to work with a modest budget.
Don’t waste any time. The quicker you start moving, the quicker your business will move ahead of the competition.
All the best,