Have You Forgotten Your Keywords?
When creating a website, deciding which keywords to use is as equally important as deciding the layout and content. It’s the keywords you incorporate into your site that attract attention and gain visitors. Selecting and applying highly targeted keywords is crucial in creating a successful website. The more specific and popular your words are to your website, the more traffic you will generate.
To utilize keywords, we must first define what they are and their usage. “Keywords” refers to words users are searching for when visiting search engines such as Google and Yahoo. For instance, if you’re a woman golfer and want information on golf equipment you might enter “women’s golf equipment” into the search engine. The keywords here are “women”, “golf” and “equipment”.
The benefits of optimizing your website for specifically-chosen and applicable keywords, is that it will appear in the correct search results page. When users search for information that your site contains, they will be easily directed to it. Using the right keywords also informs Google what your website is about. Google’s search function uses a complex algorithm to determine which websites are relevant and how relevant they are to certain searches. If you list a popular keyword, your site will be listed. Whereas the quality of your website is important, it won’t generate visitors if it doesn’t contain valuable keywords.
Deciding what your keywords are going to be isn’t just listing words and phrases you believe users will be searching for. Research is critical to determine the right keywords for your site. Here are a few notes to keep in mind when choosing your keywords:
- Relevance to your website content.
- Keyword has a high count of searches in the search engines.
- Keyword is profitable; the user is searching this keyword because they’re interested in purchasing an item.
One easy and free tool to use when researching your keyword is Google’s Keyword Tool. There’s a variety of reliable keyword software programs; however, Google is simple and free to use, which is recommended when first starting out. Google’s Keyword Tool will show you what types of words get hits and the amount of traffic they attract. In addition, it will suggest similar words to use. Pay close attention to the “global monthly searches”, which tells you how many users around the world are searching for this keyword each month. The globally monthly search allows you to limit and center your search to specific geographical areas if you’re more interested in a local zip code.
Whereas you want a keyword that’s popular and gets a lot of hits, you don’t want a keyword that is too popular. For example, if you insert “golf” into Google’s keyword tool, you will see that this word gets millions of hits per month. That may be good news for the user searching “golf”; however, if your website is about golf, then it’s highly unlikely it’ll stand out amongst the millions of other search results. To decide whether a keyword is effective or not, you’ll want the word to get around 10,000 searches per month. This way, users are more likely to be directed to your site.
Another helpful tool when choosing a keyword is to test your word out on a search engine and see how many ads are displayed on the results page. These ads are paid to appear when certain keywords are searched for. If companies are relying on these keywords then you can be assured they’re valuable words to use. One helpful service in doing ad research is Yahoo Overture, which offers advertising on Yahoo and allows users to enter a keyword and see how much they charge advertisers for using that word.
Popularity, investment and profitability are what make keywords powerful. Google Keyword Tool searches the popular words, Yahoo Overture shows you the highly invested words and ClickBank displays words that are the money-makers. ClickBank is an online affiliate network that displays the amount of affiliates promoting a product with their rating tool “gravity”. The more affiliates a word has, the more likely that word will generate profit.
How to Utilize Your Keyword
Once you’ve found your chosen keywords, it’s time to incorporate them throughout your website. Where you place your keywords is crucial in determining whether users click on your website or not. Here are some guidelines to utilizing your keywords:
- Always place one of your keywords in the title of each page or article, preferably as close to the front as possible (Google reads from left to right).
- Each content page should contain your keyword in the first and last paragraph.
- On your webpage, position the keyword in the upper left-hand corner of the page (to generate more hits on Google since it reads from left to right).
- Incorporate your keyword into your domain name.
“Keyword density” is a term you’ll become familiar with as you’re placing your keywords into your content. Keyword density is expressed as a percentage, meaning that a keyword density of 2% means that 2% of the text is your keyword. In words, for every 100 words on your website, your keyword can be found twice. When working on your keyword density, aim to have it less than 2% as 2% is quite high of a density. On every page of your website, your keyword should appear in the title, first paragraph and last paragraph as well incorporating it throughout the remaining context. The reason you want a “keyword density” lower than 2% is that websites with containing the same word too many times are considered spam by Google and thus ignored in search results. You not only want a website with quality content but also a website that people see.
Anchor Text is Your Friend
Some anchor texts say “click here” or “join now” but to maximize your website’s visibility, always use your keyword in the anchor text. To give you an example, instead of your anchor text saying “click here” you would put “click here to see a list of women’s golf equipment”. Anchor text is valuable in that Google uses anchor texts when determining which websites are relevant to each keyword.
Putting it Together
You’ve found your keywords, you’ve inserted them sporadically but significantly throughout your website and have your domain and anchor texts labeled with your keyword(s). As emphasized throughout this article, keywords are core to establishing your website as popular and successful; however, if your content lacks quality and your layout is messy and un-organized your keyword will not be strong enough to save you. In the big picture, keywords are just a piece of the puzzle. A big, crucial piece nonetheless but they don’t make up the whole puzzle. Keywords, anchor text, quality and aseptically appeasing layouts are what will make your website successful.
About the Author:
As a senior Pat Tate started to explore Internet Marketing. She uses her blog as a journal to keep track of the people and programs that she has met along the way. She is an avid golfer and invites women to join her to talk golf at Women’s Golf Center. She has always loved toys and as the proud Grandmother of five beautiful Grandchildren she gets to play with new ones. See Grandma’s Toy Review