Keywords Are Still Important

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Have You Forgotten Your Keywords?

When creating a website, deciding which keywords to use is as equally important as deciding the layout and content.  It’s the keywords you incorporate into your site that attract attention and gain visitors.  Selecting and applying highly targeted keywords is crucial in creating a successful website.  The more specific and popular your words are to your website, the more traffic you will generate.

To utilize keywords, we must first define what they are and their usage.  “Keywords” refers to words users are searching for when visiting search engines such as Google and Yahoo.  For instance, if you’re a woman golfer and want information on golf equipment you might enter “women’s golf equipment” into the search engine.  The keywords here are “women”, “golf” and “equipment”.

The benefits of optimizing your website for specifically-chosen and applicable keywords, is that it will appear in the correct search results page.  When users search for information that your site contains, they will be easily directed to it.  Using the right keywords also informs Google what your website is about.  Google’s search function uses a complex algorithm to determine which websites are relevant and how relevant they are to certain searches.  If you list a popular keyword, your site will be listed.  Whereas the quality of your website is important, it won’t generate visitors if it doesn’t contain valuable keywords.

Deciding what your keywords are going to be isn’t just listing words and phrases you believe users will be searching for.  Research is critical to determine the right keywords for your site.  Here are a few notes to keep in mind when choosing your keywords:

  1. Relevance to your website content.
  2. Keyword has a high count of searches in the search engines.
  3. Keyword is profitable; the user is searching this keyword because they’re interested in purchasing an item.

One easy and free tool to use when researching your keyword is Google’s Keyword Tool.  There’s a variety of reliable keyword software programs; however, Google is simple and free to use, which is recommended when first starting out.  Google’s Keyword Tool will show you what types of words get hits and the amount of traffic they attract.  In addition, it will suggest similar words to use.  Pay close attention to the “global monthly searches”, which tells you how many users around the world are searching for this keyword each month.  The globally monthly search allows you to limit and center your search to specific geographical areas if you’re more interested in a local zip code.

Whereas you want a keyword that’s popular and gets a lot of hits, you don’t want a keyword that is too popular.  For example, if you insert “golf” into Google’s keyword tool, you will see that this word gets millions of hits per month.  That may be good news for the user searching “golf”; however, if your website is about golf, then it’s highly unlikely it’ll stand out amongst the millions of other search results.  To decide whether a keyword is effective or not, you’ll want the word to get around 10,000 searches per month.  This way, users are more likely to be directed to your site.

Another helpful tool when choosing a keyword is to test your word out on a search engine and see how many ads are displayed on the results page.  These ads are paid to appear when certain keywords are searched for.  If companies are relying on these keywords then you can be assured they’re valuable words to use.  One helpful service in doing ad research is Yahoo Overture, which offers advertising on Yahoo and allows users to enter a keyword and see how much they charge advertisers for using that word.

Popularity, investment and profitability are what make keywords powerful.   Google Keyword Tool searches the popular words, Yahoo Overture shows you the highly invested words and ClickBank displays words that are the money-makers.  ClickBank is an online affiliate network that displays the amount of affiliates promoting a product with their rating tool “gravity”.  The more affiliates a word has, the more likely that word will generate profit.

How to Utilize Your Keyword

Once you’ve found your chosen keywords, it’s time to incorporate them throughout your website.  Where you place your keywords is crucial in determining whether users click on your website or not.  Here are some guidelines to utilizing your keywords:

  1. Always place one of your keywords in the title of each page or article, preferably as close to the front as possible (Google reads from left to right).
  2. Each content page should contain your keyword in the first and last paragraph.
  3. On your webpage, position the keyword in the upper left-hand corner of the page (to generate more hits on Google since it reads from left to right).
  4. Incorporate your keyword into your domain name.

“Keyword density” is a term you’ll become familiar with as you’re placing your keywords into your content.  Keyword density is expressed as a percentage, meaning that a keyword density of 2% means that 2% of the text is your keyword.  In words, for every 100 words on your website, your keyword can be found twice.  When working on your keyword density, aim to have it less than 2% as 2% is quite high of a density.  On every page of your website, your keyword should appear in the title, first paragraph and last paragraph as well incorporating it throughout the remaining context.  The reason you want a “keyword density” lower than 2% is that websites with containing the same word too many times are considered spam by Google and thus ignored in search results.  You not only want a website with quality content but also a website that people see.

Anchor Text is Your Friend

Some anchor texts say “click here” or “join now” but to maximize your website’s visibility, always use your keyword in the anchor text.  To give you an example, instead of your anchor text saying “click here” you would put “click here to see a list of women’s golf equipment”.  Anchor text is valuable in that Google uses anchor texts when determining which websites are relevant to each keyword.

Putting it Together

You’ve found your keywords, you’ve inserted them sporadically but significantly throughout your website and have your domain and anchor texts labeled with your keyword(s).  As emphasized throughout this article, keywords are core to establishing your website as popular and successful; however, if your content lacks quality and your layout is messy and un-organized your keyword will not be strong enough to save you.  In the big picture, keywords are just a piece of the puzzle.  A big, crucial piece nonetheless but they don’t make up the whole puzzle.  Keywords, anchor text, quality and aseptically appeasing layouts are what will make your website successful.

About the Author:

As a senior Pat Tate started to explore Internet Marketing. She uses her blog as a journal to keep track of the people and programs that she has met along the way.  She is an avid golfer and invites women to join her to talk golf at Women's Golf Center.    She has always loved toys and as the proud Grandmother of five beautiful Grandchildren she gets to play with new ones.   See Grandma's Toy Review

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19 Comments

  1. Alex says:

    The "keyword" idea is great! It is important because it is the crowning word that make your website attractive. It must be concise and simple inorder the readers understand well the tones you want to express.

    Reply
  2. Jean says:

    Keywords is the most important part in building a website. Without proper keywords, search engines will find it difficult to serve your pages unless the purpose of a website is for a certain organization that don't need the services of the search engines.

    Reply
  3. Nottingham Roofing says:

    There is conflicting advice on the net about keyword density. I thought the recommended keyword density was between 4-8% and that sites with 10-15% density would be penalised. However from analysing their density, there are sites that rank above mine with really high keyword density, close to 10-15%, so although I know there are other factors involved I'm not sure that it is something google care about too much.

    Reply
    • James Martell says:

      Keyword density is so much a thing of the past. Big time. Instead I would recommend focusing heavily researching the topic of the page before writing. You will find that if you have a rich pool of research and knowledge to draw from you with naturally have a very keyword rich article.

      Reply
      • Pat Tate says:

        Recently I have been reading about on page domination for blogs. In this eBook it is recommended that you use only 2 keywords per topic. More than that both the reader and the search engines will get confused. Now that is not the same thing as keyword density. An article that is written naturally with the visitor in mind and one that flows nicely is always superior to one full of spammy keywords. However it is necessary to remember to have some keywords and long tailed keywords within your article.

        Reply
  4. Walter Martin says:

    I would agree that keywords are very important. When picking out a specific niche you want to make certain that the keywords they use are in your content. I have learned this the hard way over the years!

    Reply
    • Pat Tate says:

      Walter;
      Have you found that long tailed keywords - phrases of 3-5 words work best? I have found that in writing content that flows well for the visitor to the page that you must carefully weigh the use of keywords. Too many makes for awkward reading.

      Reply
  5. Jonathan says:

    Keywords are definitely important as far as seo goes, but too often you'll come across sites that are overloaded with seo at the expense of good, readable and visitor-friendly content. I think it needs to look natural. 1-2% density is enough in my experience.

    Reply
  6. tinafreysd says:

    You can use the google keywords tool. Look for searches with high CPC and low competition (under 10,000 seraches). It is a great way to see if what you want to write aboutis actually worth your time.

    Reply
  7. Priya Kamble says:

    Really,Keywords are very important..I agree with you.

    Reply
  8. Tobais Wagner says:

    Keywords are important as always, just don't overdo it. You should create a post for human first, and then the search engine

    Reply
  9. Zak Show says:

    I agree and I believe that keywords still important for any online business, especially with the latest Google penguin update. Keywords is main factor of on page seo that Google want to give it a higher place in their new algorithm. They want us to create great content with keywords in mind and let all the rest to the Penguin and the Social media!

    Great and useful post, Thanks!

    Reply
  10. Pat Tate says:

    There is an interesting post about Google's latest slap and James has this to say "In Google's never ending march towards improving the Google rankings they introduced their latest update nicknamed "Penguin." I am not sure if everyone can access this discussion but it is at

    Quality content is what Google wants and I think in trying to focus on providing this for the visitor we do sometimes forget that the visitor will never find our information unless we use the right keywords.

    Reply
  11. Pat Tate says:

    Thanks James for coming in with a link to that useful information. I did not think that everyone would be able to see it in the membership site. Maybe this will spur people on to join you on the site to see what they are missing. There is so much help there.

    Reply
  12. Singleaktiv says:

    Hy Pat, after the panda and penguin sessions i think that the anchor text in an article will now have more power than befor - it´s just a feeling, i couldn´t explain it on detailed informations. What do you think?

    Reply
  13. Pat Tate says:

    I think that you are right and I think that Google is looking for more and more quality in articles.

    Reply

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