http://jamesmartell.com Outstanding Education for Affiliate Marketers Tue, 09 Mar 2010 05:44:29 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Subscribe now to the oldest and longest running podcast in the affiliate marketing industry. Since 2003. James Martell no James Martell jamesmartell@gmail.com jamesmartell@gmail.com (James Martell) © Copyright 2009 - Net Guides Publishing Inc. All Rights Reserved. James Martell's Affiliate Buzz Podcast affiliate, marketing, programs, program, Internet, training, marketers http://jamesmartell.com/banners/affiliate-buzz/jm-abuzz3-140x140.jpg http://jamesmartell.com/category/affiliate-buzz/ http://jamesmartell.com/affiliate-buzz/advantages-of-fresh-content/ http://jamesmartell.com/affiliate-buzz/advantages-of-fresh-content/#comments Sun, 07 Mar 2010 01:12:04 +0000 James Martell http://jamesmartell.com/?p=4048 http://jamesmartell.com/affiliate-buzz/advantages-of-fresh-content/feed/ 0 breakations,content creation,conversion rates,facebook,istockphoto,twitter In this edition of the Affiliate Buzz audio newsletter, James Martell, successful publisher, speaker and author meets with his wife Arlene to discuss the importance of continually fresh content, ways to take advantage of that content and using simple, In this edition of the Affiliate Buzz audio newsletter, James Martell, successful publisher, speaker and author meets with his wife Arlene to discuss the importance of continually fresh content, ways to take advantage of that content and using simple, affordable ways to improve the appearance of your articles, header graphics and videos. When it comes to adding fresh content to any website many webmasters find themselves asking how much, how often and to what level? During this edition James addresses these questions and more, emphasizing a need to make this happen and ways to do it within a simple budget. Not only does adding fresh content help your site compete in the natural search engines it helps give you the leading edge in the realm of social media. With the growing population flocking to networks like FaceBook, Twitter and even their cell phones your high quality new content gives them a reason to come back to your site and spread the word to all their friends. Listen in as James and Arlene go into detail on the many advantages out there to adding regular, high quality content to your websites. As an added edge they explain a simple way to find quality images to improve the look of your articles and overall website appearance. Don't miss this edition of the Affiliate Buzz if you want to join the ranks of cutting edge publishers giving their visitors the best content they can and how you can take advantage of that content. Listen to this edition of the Affiliate Buzz as James and Arlene talk about: * The importance of fresh content * Taking advantage of social media networks using quality content * Simple and affordable ways to improve the look of your pages and website Learn more about James Martell's trainings and how you can use fresh quality content to take the leading edge online. Watch a FREE introductory video (/newsletter.html) and get your FREE subscription to James and Arlene Martell's NEWSLETTER - The News about Building Profitable Websites from Home, click HERE! (/newsletter.html) James Martell no 25:37 http://jamesmartell.com/affiliate-buzz/8-ways-to-add-you-to-increase-conversion-rates/ http://jamesmartell.com/affiliate-buzz/8-ways-to-add-you-to-increase-conversion-rates/#comments Mon, 22 Feb 2010 23:24:26 +0000 mikki http://jamesmartell.com/?p=4030 http://jamesmartell.com/affiliate-buzz/8-ways-to-add-you-to-increase-conversion-rates/feed/ 0 In this edition of the Affiliate Buzz audio newsletter, James Martell, successful publisher, speaker and author meets with his wife Arlene to discuss vanilla flavored websites vs. those rich with personality, In this edition of the Affiliate Buzz audio newsletter, James Martell, successful publisher, speaker and author meets with his wife Arlene to discuss vanilla flavored websites vs. those rich with personality, improving your relationship with visitors and 8 ways to increase conversion on sales and subscriptions. Early on websites were generally generic or "vanilla flavored" where today things are done very differently. It is the general rule of thumb now to be a part of your website, a real person with real value to offer. Though this is becoming more common so many people continue to fall into the trap of creating generic sites where no one knows who you are or what you are about. Today, James' trainings teach something very different such as; adding your own photo, using your real name, adding a contact page and sharing your personality. Arlene shares the positive responses she has received from visitors on her website, EpilepsyMoms.com (http://epilepsymoms.com/) and the connection she has made with each of them simply because they can identify with Arlene and her son right on the website. Listen in as James and Arlene go into detail on 8 simple ways you can add your personality to your website and improve the relationship between you and your visitors. In doing so you'll gain a huge advantage over your competitors and increase the conversion on your sales, newsletter sign-ups, podcast subscribers and more. Listen in to hear James shares 8 ways to add YOU to your website to help improve your relationship with your visitors and give you huge advantages over your competitors. Listen to this edition of the Affiliate Buzz as James and Arlene talk about: * Vanilla flavored sites vs. sites rich with personality * Importance of adding your personality * 8 Simple ways to improve visitor relationship and conversion rate Learn more about James Martell's trainings and how you can get your business off the ground and start working from home. Watch a FREE introductory video (/newsletter.html) and get your FREE subscription to James and Arlene Martell's NEWSLETTER - The News about Building Profitable Websites from Home, click HERE! (/newsletter.html) James Martell no 27:07 http://jamesmartell.com/affiliate-buzz/affiliate-summit-west-2010-las-vegas/ http://jamesmartell.com/affiliate-buzz/affiliate-summit-west-2010-las-vegas/#comments Tue, 26 Jan 2010 03:14:51 +0000 mikki http://jamesmartell.com/?p=3864 http://jamesmartell.com/affiliate-buzz/affiliate-summit-west-2010-las-vegas/feed/ 3 - In this edition of the Affiliate Buzz audio newsletter, James Martell, successful publisher, speaker and author meets with Arlene to discuss their recent trip down to Affiliate Summit West 2010. - Held each year in Las Vegas this spectacular event b... In this edition of the Affiliate Buzz audio newsletter, James Martell, successful publisher, speaker and author meets with Arlene to discuss their recent trip down to Affiliate Summit West 2010. Held each year in Las Vegas this spectacular event brings affiliates and merchants together from all over to get acquainted, familiarize themselves with industry growth and get educated on what's new and improving. James talks about the continued growth of Affiliate Summit (http://jamesmartell.com/affiliatesummit) attendees, reaching over 4,000 participants this year, giving yet another indication of the stability of the online industry. You'll get an inside view of all this event had to offer including a peak at the Meat Market, a walk through of the Exhibit Hall, and some of the top conferences and who their speakers are. James talks about the Canadian Affiliate Meet-up at the even.t hosted by Peter Koning (http://www.affiliate-software-review.com/), and where he had the opportunity to have a great conversation with Rosiland Gardner from NetProfitsToday.com (http://www.netprofitstoday.com), and author of the Affiliate Super Handbook (http://superaffiliatehandbook.com/). James and Arlene share two of their favorite conferences that had some real nuggets for any affiliate. The keynote speaker this year, Robert Cialdini (http://www.amazon.com/gp/product/006124189X?ie=UTF8&tag=1stinbabies-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=006124189X)(http://www.assoc-amazon.com/e/ir?t=1stinbabies-20&l=as2&o=1&a=006124189X), made the top picks as he talked on the psychological processes involved with successfully influencing your visitors. Next on the list was Larry Bailin as he shared powerful information from his book called "Mommy, Where Do Customers Come From?" (http://www.amazon.com/gp/product/1600377041?ie=UTF8&tag=1stinbabies-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=1600377041)(http://www.assoc-amazon.com/e/ir?t=1stinbabies-20&l=as2&o=1&a=1600377041) Listen in to hear James' top recommendations on which books you should add to your library to improve your internet business as well as the fun side of Affiliate Summit (http://jamesmartell.com/affiliatesummit) had by all. Listen to this edition of the Affiliate Buzz as James and Arlene talk about: * Affiliate Summit West 2010 * Top Speakers and what they shared * Powerful books to add to your business library Principles of Ethical Influence By Dr. Robert Cialdini 1. Reciprocation - you, then me, then you, then me ... Be the first to give * Service * Information * Concessions 2. Scarcity - the rule of the rare Emphasize: * Genuine scarcity * Unique features * Exclusive information 3. Authority - Showing knowing Establish position through: * Professionalism * Industry knowledge * Your credentials * Admitting weaknesses first 4. Consistency - The starting point Start: * Small and build * With existing commitments * From public positions * Toward voluntary choices 5. Liking - Making friends to influence people Uncover: * Similarities * Areas for genuine compliments * Opportunities for cooperation 6. Consensus - People proof, people power Unleash people power by showing: * Responses of many others * Others past successes * Testimonials of similar others The ethical use of influence means:  being honest, maintaining integrity, being a detective, not a smuggler or bungler. http://www.influenceatwork.com (http://www.influenceatwork.com) 480-967-6070 http://www.twitter.com/RobertCialdini (http://www.twitter.com/RobertCialdini) Learn more about James Martell's trainings and how you can get your business off the ground and start working from home. Watch a FREE introductory video (/newsletter.html) and get your FREE subscription to James and Arlene Martell's NEWSLETTER - The News about Building Profitable Websites from Home, click HERE! James Martell no 29:25 http://jamesmartell.com/affiliate-buzz/affiliate-marketing-conferences/ http://jamesmartell.com/affiliate-buzz/affiliate-marketing-conferences/#comments Tue, 17 Nov 2009 05:32:41 +0000 James Martell http://jamesmartell.com/?p=3541 http://jamesmartell.com/affiliate-buzz/affiliate-marketing-conferences/feed/ 0 In this edition of the Affiliate Buzz audio newsletter, James Martell, successful publisher, speaker and author meets with Arlene Martell on the call to discuss the various conferences available in the industry. In this edition of the Affiliate Buzz audio newsletter, James Martell, successful publisher, speaker and author meets with Arlene Martell on the call to discuss the various conferences available in the industry. If you're one of the dozens of affiliates who have yet to attend one of the many conferences available this is the call for you. James and Arlene talk about the top conferences that they have attended themselves in the hopes of helping affiliates just like you find the right conference to attend. To kick off the call you'll hear about one of the biggest conferences around today, Affiliate Summit (http://jamesmartell.com/affiliatesummit). This conference is actually held in two locations, Affiliate Summit East and West both offering an opportunity to meet merchants and explore potential partnerships. Moving on from Affiliate Summit (http://jamesmartell.com/affiliatesummit) you'll become familiar with the Blog World Expo and its growing conference around the blogging industry. Next in line, Commission Junction University offers a luxurious conference with many perks to attendees. James shares an inside look at what you will experience. Another spectacular conference is the invitation only ShareASale Think Tank. This is a conference you want to get invited to with its luxurious resorts and top of the line service. Moving right along you'll hear about a new comer on the scenes, the Affiliate Convention. Next James touches on one of his and Arlene's favorite conferences, The System Seminar. He shares exactly why this is his favorite and gives an inside perspective on the quality of this seminar for all your marketing needs. Finally you'll hear about the Ad-Tech conference. James shares his experience with his first visit to Ad-Tech and his surprise at the size. This is a great conference that covers various aspects of the industry providing individually focused discussions throughout. Listen to this edition of the Affiliate Buzz as James and Arlene talk about: * Affiliate Summit * Blog World Expo * Webmaster World's "Pubcon" * Commission Junction University * ShareASale Think Tank * Affiliate Convention * The System Seminar * Ad-Tech Learn more about James Martell's trainings and how you can get your business off the ground and start working from home. Watch a FREE introductory video (/newsletter.html) and get your FREE subscription to James and Arlene Martell's NEWSLETTER - The News about Building Profitable Websites from Home, click HERE! (/newsletter.html) James Martell no http://jamesmartell.com/affiliate-buzz/shareasale-think-tank-2009/ http://jamesmartell.com/affiliate-buzz/shareasale-think-tank-2009/#comments Tue, 03 Nov 2009 03:25:48 +0000 James Martell http://jamesmartell.com/?p=3481 http://jamesmartell.com/affiliate-buzz/shareasale-think-tank-2009/feed/ 0 affiliate conferences,breakations,evaluating merchants,ShareaSale Think Tank In this edition of the Affiliate Buzz audio newsletter, James Martell, successful publisher, speaker and author chats with his wife Arlene about their recent trip to California to attend the ShareASale Think Tank 2009' in beautiful Newport Beach, In this edition of the Affiliate Buzz audio newsletter, James Martell, successful publisher, speaker and author chats with his wife Arlene about their recent trip to California to attend the ShareASale Think Tank 2009' in beautiful Newport Beach. Together they talk about Disneyland and how they bookend a conference by staying a few extra days before or after. It is a great way to see the attractions in a new city you may never visit again. It make sense to make the most of your stay since you already paid for airfare. James shares his insight into what the ShareASale Think Tank is, how it works and what you can learn by spending time with other affiliates, merchants and program managers. Listen how making these connections can really benefit your online business. Together they talk about Disneyland and how they bookend a conference by staying a few extra days before or after. It is a great way to see the attractions in a new city you may never visit again. It make sense to make the most of your stay since you already paid for airfare. Listen to this edition of the Affiliate Buzz as James talks with Arlene about: * Spending a few extra days before or after a conference for a break-ation * Coming home from a conference with valuable information and connections * How to get invited to this ShareASale Think Tank exclusive event * An upcoming contest for a FREE pass to Affiliate Summit (http://jamesmartell.com/affiliatesummit) West 2010' in Las Vegas Learn more about James Martell’s trainings and how you can get your business off the ground and start working from home. Watch a FREE introductory video (http://jamesmartell.com/newsletter.html) and get your FREE subscription to James and Arlene Martell’s NEWSLETTER – The News about Building Profitable Websites from Home, click HERE! (http://jamesmartell.com/newsletter.html) James Martell no 30:12 http://jamesmartell.com/affiliate-buzz/seo-secrets-learned-during-one-on-one-coaching-with-james-martell/ http://jamesmartell.com/affiliate-buzz/seo-secrets-learned-during-one-on-one-coaching-with-james-martell/#comments Thu, 15 Oct 2009 10:51:11 +0000 James Martell http://jamesmartell.com/?p=3425 http://jamesmartell.com/affiliate-buzz/seo-secrets-learned-during-one-on-one-coaching-with-james-martell/feed/ 0 In this edition of the Affiliate Buzz audio newsletter, James Martell, successful publisher, speaker and author meets on the call with Aron Kressner, Marketing and Operation Director at The Lazy Environmentalist to discuss the recently completed 8-week... In this edition of the Affiliate Buzz audio newsletter, James Martell, successful publisher, speaker and author meets on the call with Aron Kressner, Marketing and Operation Director at The Lazy Environmentalist to discuss the recently completed 8-week coaching session on the website for LazyEnvironmentalist.com. During the 8-week coaching session James and Aron addressed the different aspects of running an online business including; Aron's goals, SEO rankings, and content organization. Taking a page-by-page approach these two gentlemen were able to crack down on all the ins and outs of each page on Aron's site locating areas for improvement. One of those areas included keyword usage on the page and title tag. Aron shares the benefit he received on his site after taking advantage of the 8-week session. He shares how his revenues increased 600% after implementing what he had learned from James. Aron lets you in on a few secrets he has learned along the way to really give you an upper hand in the industry and help you succeed online. Listen to this edition of the Affiliate Buzz as James and Aaron talk about: * 8-week coaching session * Assessing the site page-by-page * Increasing revenue on pages * Tips on what to look for on your own pages Learn more about James Martell's trainings and how you can get your business off the ground and start working from home. Watch a FREE introductory video (/newsletter.html) and get your FREE subscription to James and Arlene Martell's NEWSLETTER - The News about Building Profitable Websites from Home, click HERE! (/newsletter.html) James Martell no http://jamesmartell.com/affiliate-buzz/affiliate-marketing-answer-book/ http://jamesmartell.com/affiliate-buzz/affiliate-marketing-answer-book/#comments Thu, 01 Oct 2009 04:12:08 +0000 James Martell http://jamesmartell.com/?p=3327 http://jamesmartell.com/affiliate-buzz/affiliate-marketing-answer-book/feed/ 0 affiliate marketing answer book,breakations,ShareaSale,ShareaSale Think Tank In this edition of the Affiliate Buzz, James Martell, successful publisher, speaker and author talks with his wife Arlene about the release of hisnew Affiliate Marketing 'Answer Book' and their upcoming trip to ShareASale Think Tank 2009 in Newport Bea... In this edition of the Affiliate Buzz, James Martell, successful publisher, speaker and author talks with his wife Arlene about the release of his new Affiliate Marketing 'Answer Book' and their upcoming trip to ShareASale Think Tank 2009 in Newport Beach, California. Not only does the Think Tank offer powerful tools to help you better manage your business it's one of those events that goes all out on fun, luxury and absolutely excellent service. Arlene shares a taste of last years Think Tank that was held at the Grand Del Mar in San Diego, California. ShareASale Think Tank 2008 - Last Year at the Grand Del Mar in San Diego, California The Think Tank is not only fun and luxury dinners. It's an amazing way for both merchants and affiliates alike to get together and share ideas and match up for potential life long partnerships. Attending events like the Think Tank isn't as simple as buying a ticket and heading to the resort. To get on board there is a few key points to get your best foot forward and improve your chances of being picked to attend. James and Arlene talk about how you can apply to attend this very exclusive event. (http://www.jamesmartell.com/images/ecover-200.jpg)Moving on Arlene and James talk about the new Affiliate Marketing 'Answer Book' (http://jamesmartell.com/newsletter.html) and how it came to be. Arlene shares how she faces many questions over and over again operating the help desk and how this book will make a lot of people's lives easier. This book is filled with practical answers to the most common questions people have as they're evaluating the business, just getting started or looking to go from part to full-time. In the 'Answer Book' James answer 26 of the most frequently asked questions about affiliate marketing including: Q. How does affiliate marketing work? Q. How did affiliate marketing get started? Q. Who are the participants? Q. How do affiliates get paid? Q. Why are companies starting their own affiliate programs? Q. How big is the industry? Q. How do I join an affiliate program? Q. Why are affiliates called 'publishers'? Q. What skills do I need? Q. What do we publish? Q. How do I make money? Q. How do I get paid? Q. What would it take to replace my current income? Q. How long does it typically take to make money? Q. How do I select a profitable topic? Q. How do I build my website? Q. How do I select and register a domain name? Q. How do I order and set-up hosting? Q. How do I select the software to build my site? Q. How do I set-up the software to build my site? Q. How do I create content for my site? Q. How do I monetize my site? Q. How do I promote my website? Q. How do I build traffic? Q. How do I build repeat traffic? Q. What is outsourcing? James also talks with Arlene about how he used their personal story of 10+ years in the business to show how the Internet and industry has grown over the years. Listen to this edition as James and Arlene talk about: * 2009 ShareASale Think Tank * What it takes to attend * The Affiliate Marketing 'Answer Book' * 2007 ShareASale Think Tank and the resulting video (http://jamesmartell.com/coffee-talk/7-tips-to-choosing-a-high-converting-affiliate-program/) - 7 Things YOU Must Look for in a High-Converting Affiliate Program * Affiliate marketing is for everyone Learn more about James Martell's trainings and how you can get your business off the ground and start attending events like the Think Tank. Watch a FREE introductory video (/newsletter.html) and get your FREE subscription to James and Arlene Martell's NEWSLETTER - The News about Building Profitable Websites from Home, click HERE! (/newsletter.html) James Martell no http://jamesmartell.com/affiliate-buzz/tips-to-success-with-seasonal-websites/ http://jamesmartell.com/affiliate-buzz/tips-to-success-with-seasonal-websites/#comments Tue, 15 Sep 2009 10:35:43 +0000 mikki http://jamesmartell.com/?p=3277 http://jamesmartell.com/affiliate-buzz/tips-to-success-with-seasonal-websites/feed/ 0 seasonal sites In this edition of the Affiliate Buzz audio newsletter, James Martell, successful publisher, speaker and author talks with Chris Molnar, owner of HalloweenAlliance.com. Chris shares how he schedules his content to keep his rankings even when visitors a... In this edition of the Affiliate Buzz audio newsletter, James Martell, successful publisher, speaker and author talks with Chris Molnar about the pros and cons of owning a seasonal website and planning out your year. After the birth of his daughter Chris knew that he wanted to work from home. He took what money he had saved and started looking for an active website to buy. After actively searching he stumbled upon and purchased an existing Halloween site (http://www.halloweenalliance.com). He shares how he took this small site with very few articles and no navigation menus and turned it into a successful seasonal site. Managing your work year when running a seasonal site varies a lot from a year round site beyond just a spike and drop in your earnings. Chris shares how he schedules his content to keep his rankings even when visitors are trickling in off-season months, why seasonal sites keep you motivated and how to prepare for the shopping season. Listen to this edition of the Affiliate Buzz as James and Chris talk about: * Pros and cons of having a seasonal website * Keeping your rankings in the off season * Managing your work year Chris's seasonal site has continued to grow in revenue from year to year since he purchased it in 2006. Listen in as he shares tips on what has proven to work for his seasonal site and how it can work for you too. Learn more about James Martell's trainings and how you can find success with your own online business. Watch a FREE introductory video (/newsletter.html) and get your FREE subscription to James and Arlene Martell's NEWSLETTER - The News about Building Profitable Websites from Home, click HERE! (/newsletter.html) James Martell no http://jamesmartell.com/affiliate-buzz/get-organized-for-success-in-5-simple-steps/ http://jamesmartell.com/affiliate-buzz/get-organized-for-success-in-5-simple-steps/#comments Tue, 01 Sep 2009 21:50:48 +0000 James Martell http://jamesmartell.com/?p=3153 http://jamesmartell.com/affiliate-buzz/get-organized-for-success-in-5-simple-steps/feed/ 4 affiliate marketing,bootcamp,finding support,getting organized,online business,website development,working from home In this edition of the Affiliate Buzz audio newsletter, James Martell, successful publisher, speaker and author talks with his wife Arlene Martell about how to get yourself organized for success online whether you're building your very first website or... In this edition of the Affiliate Buzz audio newsletter, James Martell, successful publisher, speaker and author talks with his wife Arlene Martell about how to get yourself organized for success online whether you're building your very first website or taking an existing site to the next level. James and Arlene talk about the 5 steps they are taking in their own household to prepare their businesses for the upcoming shopping season from stocking up on office supplies to preparing and cleaning up their computers. You will hear the importance of setting a big picture plan before you for your own websites to help you organize your thoughts and stay focused on your goals. Arlene emphasizes the importance of writing your goals down to help you stay focused on success. As September rolls in more people are preparing to buckle down and re-focus on their businesses or start a new online business. Arlene and James go over some of the most common questions they are receiving as people get ready to make that commitment. They discuss questions like the difference between the SUPER BootCamp (http://jamesmartell.com/letter/amb/index.html) and the new One-on-One Coaching (http://jamesmartell.com/one-on-one-coaching/) series, what to expect from the SUPER BootCamp and who will benefit from the One-on-One Coaching. James explains each of these answers in great detail in helping people better understand each aspect of his training. Listen to this edition of the Affiliate Buzz as James and Arlene talk about: * 5 Steps for preparing your business for the shopping season * Common questions people have when establishing an online business * A break down of the SUPER BootCamp and what's in it for the attendees * Who will benefit from the One-on-One Coaching offered Listen in as James and Arlene help you to see how simple this business really is and a practical way to get your own website up and running for success. Learn more about James Martell's trainings and how you can take advantage of a solid support group to get you off to a right start. Watch a FREE introductory video (/newsletter.html) and get your FREE subscription to James and Arlene Martell's NEWSLETTER - The News about Building Profitable Websites from Home, click HERE! (/newsletter.html) James Martell no http://jamesmartell.com/affiliate-buzz/how-to-turn-your-passions-into-a-profitable-website/ http://jamesmartell.com/affiliate-buzz/how-to-turn-your-passions-into-a-profitable-website/#comments Sun, 16 Aug 2009 04:02:04 +0000 James Martell http://jamesmartell.com/?p=3113 http://jamesmartell.com/affiliate-buzz/how-to-turn-your-passions-into-a-profitable-website/feed/ 3 choosing products,choosing topics,copyrighting,podcasting,the PAD technique In this edition of the Affiliate Buzz podcast, James Martell talks with SUPER BootCamp member Mark Schoenrock and discusses choosing a topic you are familiar with, some strategies in building two websites, copywriting resources, (http://jamesmartell.com/wp-content/uploads/2009/08/glitter-secrets.jpg)In this edition of the Affiliate Buzz podcast, James Martell talks with SUPER BootCamp member Mark Schoenrock and discusses choosing a topic you are familiar with, some strategies in building two websites, copywriting resources, the advantages of getting to know your affiliate manager, podcasting, outsourcing and 3 big mistakes to avoid. Mark resides in a community about an hour north of Detroit, a city known as the automotive capital of the world. Because of the economy, Mark sees many foreclosures in his city and is thankful for having a way to earn an online income. Mark first found James online when he wanted to take his model airplane business online (BudgetRC.com (http://www.budgetrc.com)). Like most newcomers to the Internet, he got his site up… then waited and waited but nothing really happened.  He says he simply did not have the skills or knowledge to promote his website. After completing the Backlinks Workshop and putting the PAD technique to work, things started to change.  Now a year later, traffic is up 200% and continuing to grow.  Mark has learned to develop a mailing list and use it to hire writers who already have an interest in his topic.  This works great – they were already knowledgeable on the subject and liked to have their names in the author credit.  James and Mark discuss how the PAD technique has helped Mark to now rank number 1 to 3 in the Google search for almost all his keywords. As a profession, Mark has been in the jewelry industry since 1977 and developed a wide array of skills including sales, manufacturing, repair, cutting, stone fastening plus more, beyond that of a typical jeweler.  He knew he had secrets he could share to help consumers take the fear out of purchasing, and providing tips to save them money.  Hence, GlitterSecrets.com (http://www.glitter-secrets.com) was created. He wanted to develop a site where any question could be answered. He also added his own merchants to the site so visitors could buy jewelry online (http://glitter-secrets.com) from someone they trust.  He has a great ebook that is jam packed with insightful information that will guide consumers to make the best jewelry buying decisions possible without spending any more than they need to. James asked Mark about the value of getting your merchant on the phone.  Mark found out that they want you to succeed and not only provide you with valuable information; they can give you a boost of motivation and share what is selling and what tools they have to assist you. Over the years, Mark has paid a fair penny to have content written until he found a copywriting resource that changes all that.  Even if you decide not to write the content yourself, you should be educated in the process.  He found a course online called “3hourads.com” (http://www.3hourads.com), paid the $17 and received 15 videos and a PDF plus a 2 page worksheet.  Within days, his copy was converting and he was thrilled with the results. When Mark first decided to do a podcast, he was nervous about all the little things, and finally just did it and got them into iTunes.  He found a clever way to get listeners back to his site and on his newsletter list. James and Mark discuss how to utilize Google documents to communicate with your writer.  Mark consistently adds 4 articles a week, scours Google alerts for articles of interest and press releases he can use for content. Listen to this edition of the Affiliate Buzz as James and Mark talk about: * The advantages of selecting a topic you know about * A Copywriting resource that is extremely helpful * Using the PAD technique to increase conversion * Getting the most out of your affiliate manager * Using a podcast to increase content * 3 mistakes to avoid Learn more about James Martell’s trainings and how you can have access to dozens of tutorials helping you succeed online. James Martell no