http://jamesmartell.com Outstanding Education for Affiliate Marketers Thu, 29 Jul 2010 19:27:54 +0000 en hourly 1 http://wordpress.org/?v=3.0 Subscribe now to the oldest and longest running podcast in the affiliate marketing industry. Since 2003. James Martell no James Martell jamesmartell@gmail.com jamesmartell@gmail.com (James Martell) © Copyright 2009 - Net Guides Publishing Inc. All Rights Reserved. James Martell's Affiliate Buzz Podcast affiliate, marketing, programs, program, Internet, training, marketers http://jamesmartell.com/banners/affiliate-buzz/jm-abuzz3-140x140.jpg http://jamesmartell.com/category/coffee-talk/ http://jamesmartell.com/coffee-talk/coffee-talk-lisa-riolo-cofounder-impact-radius-understanding-lead-to-higher-commissions/ http://jamesmartell.com/coffee-talk/coffee-talk-lisa-riolo-cofounder-impact-radius-understanding-lead-to-higher-commissions/#comments Thu, 22 Jul 2010 22:51:17 +0000 James Martell http://jamesmartell.com/?p=4845 http://jamesmartell.com/coffee-talk/coffee-talk-lisa-riolo-cofounder-impact-radius-understanding-lead-to-higher-commissions/feed/ 0 affiliate managers,affiliate marketing agencies,impact radius,making money online,opm,types of affiliate models Coffee Talk with Lisa Riolo, Co-Founder of ImpactRadius.com - James Martell, president of Net Guides Publishing Inc., interviews with Lisa Riolo a co-founder of Impact Radius who really points out how understanding the business from the advertiser’s po... (http://jamesmartell.com/wp-content/uploads/2010/05/lisa-riolo.jpg)Coffee Talk with Lisa Riolo, Co-Founder of ImpactRadius.com James Martell, president of Net Guides Publishing Inc., interviews with Lisa Riolo a co-founder of Impact Radius (http://impactradius.com) who really points out how understanding the business from the advertiser’s point of view is essential if you want to make the most of your affiliate experience. Not only can understanding how your advertiser sees the industry help you negotiate for better commissions on each sale, it can help you learn what type of value you need to showcase in order to get into the good programs and receive the type of one-on-one assistance from your affiliate manager that will really put you ahead of your competition. Lisa Riolo really understands the affiliate industry from the “back” side. She started with CJ years ago but has recently built her own hybrid affiliate network (Impact Radius) from the ground up in response to feedback from both affiliates, whom she calls media partners, and advertisers. Minimizing the role of the agency middleman (or in this case, woman) her company allows affiliates to push back against advertisers to get better commissions and better support but also allows advertisers to go out and find the top-tier affiliates that will get them the best results. Not only is this Coffee Talk an excellent prep course for anybody curious about just what affiliate marketing is and how it works, it really goes into detail about how the business has evolved from a simple agreement between website owners to a multi-billion dollar industry. Inside you’ll learn: * The 5 main types of affiliate models (and how advertisers view each) * Why advertisers and affiliates are better off working with third party tracking and payment companies (even if they don’t want to) * What sort of capital and time investment goes into getting an advertiser’s affiliate program off the ground (it’s eye-opening to most affiliates and even top-level company management!) * Why even a beginner affiliate has the right to be respected by an advertiser (here’s a hint: they could be a diamond in the rough) * How the industry is changing in response to participant feedback and popular demand There’s tons more inside--James has really hit the jackpot here with Lisa. She’s an excellent resource for beginners and experts alike (you’ll get her personal email inside as well.) So sit back and listen in as they not only explore the lesser-known aspects of affiliate marketing but introduce you to the future of the industry. This edition of Coffee Talk with James Martell is best enjoyed with a pen and paper handy—you’ll want to take notes. Reference: * Matt Frary, SmarterChaos.com (http://www.smarterchaos.com/), Twitter @SmarterChaos (http://www.twitter.com/SmarterChaos) * Jamie Birch, JEBCommerce.com (http://www.jebcommerce.com/), Twitter @JEBCommerce (http://www.twitter.com/JEBCommerce) * Brook Schaaf, SchaafCo.com (http://www.schaafco.com/), Twitter @SchaafCo (http://www.twitter.com/SchaafCo) * Karen White James Martell no 1:20:19 http://jamesmartell.com/coffee-talk/shawn-collins-affiliate-summit-east-2010/ http://jamesmartell.com/coffee-talk/shawn-collins-affiliate-summit-east-2010/#comments Tue, 13 Jul 2010 05:15:08 +0000 James Martell http://jamesmartell.com/?p=5063 http://jamesmartell.com/coffee-talk/shawn-collins-affiliate-summit-east-2010/feed/ 6 affiliate conferences,affiliate summit,breakations Coffee Talk with Shawn Collins, Co-Founder of Affiliate Summit - James Martell, expert affiliate, trainer, and president of Net Guides Publishing Inc., has been attending the West Coast Affiliate Summit for years—having spoken at his share as well—so i... (http://jamesmartell.com/wp-content/uploads/2009/12/shawn-collins.jpg)Coffee Talk with Shawn Collins, Co-Founder of Affiliate Summit James Martell, expert affiliate, trainer, and president of Net Guides Publishing Inc., has been attending the West Coast Affiliate Summit for years—having spoken at his share as well—so in preparation for Affiliate Summit 2010 in The Big Apple, James sat down with co-founder Shawn Collins to discuss what makes Affiliate Summit the premiere event for affiliates from all walks of life. Whether you’re an expert looking to rub elbows with some of the industry’s best or an amateur looking to score that one all-important “Nugget” of information that will shift your success into high gear, Affiliate Summit is simply a must-do. The conference has grown from just a handful of affiliate and merchants a few years ago to over 4,000 attendees—so how can you know what to expect? What sessions to attend? Who to search out? And what to do while you’re in New York City for the long weekend? Have a listen to this edition of Coffee Talk with James Martell. He’s speaking this year (presenting on one of his favorite and most valuable topics: outsourcing (http://jamesmartell.com/elance)) and took this opportunity to “grill” Shawn about just what Affiliate Summit (http://jamesmartell.com/affiliatesummit) 2010 has in store. To start with, there will be roughly 75 speakers over the course of three days in at the gorgeous Hilton hotel in the heart of the Big Apple. If that isn’t enough, you’ll also find: * The Exhibit Hall—with two floors of booths, the exhibit hall is the place to be if you want to find representatives from the most lucrative affiliate programs in the business—or them to find you. Take the opportunity to make new acquaintances or renew old friendships while finding out what’s hot in affiliate marketing this year . . . and what’s not. * The Meat Market—a smaller version of the Exhibit Hall where large and small merchant as well as successful affiliates have set up tables so you can network, ask questions, and negotiate better deals that you could via email or over the phone. * World-Class Speakers—Keynote addresses from Frank Luntz (http://www.affiliatesummit.com/frank-luntz/) (political commentator and author of “Words That Work”—the psychology of how words influence people) and Jim Kukral (http://www.jimkukral.com/) (former Affiliate Summit MC and author of “Attention: this Book Will Make You Money”) will definitely fill up fast but there are tons of other presentations from industry experts like: * Jay Berkowitz (http://www.tengoldenrules.com/) (James’s friend and marketing consultant) * Chris Pearson (http://diythemes.com/) (creator of the Thesis Wordpress theme) * and Jen Goode (http://www.jgoodedesigns.com/) (founder of Jen Goode Designs) Shawn will also explain the 4 different pass levels, how they work, and how you can enter for your chance to win a Free Gold Pass worth over $400! James and Shawn also share their favorite “touristy” things to do in New York City so you can bookend your business with a little “Breakation!” Whether you’ve been to Affiliate Summit (http://jamesmartell.com/affiliatesummit) a dozen times or you’re just now finding out about it and wondering if you should attend, you’ll love the unique perspective this Coffee Talk gives you on the premiere affiliate marketing conference in the US. So sit back, listen, and learn as James Martell brings you another great podcast. James Martell no 43:24 http://jamesmartell.com/coffee-talk/10-affiliate-marketing-tips/ http://jamesmartell.com/coffee-talk/10-affiliate-marketing-tips/#comments Mon, 21 Jun 2010 17:00:08 +0000 James Martell http://jamesmartell.com/?p=4781 http://jamesmartell.com/coffee-talk/10-affiliate-marketing-tips/feed/ 1 affiliate managers,affiliate summit,choosing topics Coffee Talk with Matt McWilliams from Legacy Learning Systems - James Martell, president of Net Guides Publishing Inc., often jokes that he’s been in the affiliate business since “The Caveman Days” of the internet but when he recently spoke with Matt M... (http://jamesmartell.com/wp-content/uploads/2010/06/matt-mcwilliams.jpg)Coffee Talk with Matt McWilliams from Legacy Learning Systems James Martell, president of Net Guides Publishing Inc., often jokes that he’s been in the affiliate business since “The Caveman Days” of the internet but when he recently spoke with Matt McWilliams (an award winning affiliate manager who boosted HomeTownQuotes.com’s affiliate business 1000% in the first year) he learned that everything old is new again. Indeed, some tips locked away in a dusty old textbook from 2001 could reenergize your traffic, conversions, and commissions. James and Arlene used some of these same techniques that Matt discusses in this edition of Coffee Talk, and were able to increase some of their site’s conversion rates from ½ of a percent to 8% almost overnight! Now the chief affiliate manager of Legacy Learning (http://www.learnandmaster.com/affiliates/), Matt has won too many awards to list here but they include Affiliate Summits 2010 Affiliate Manager of the Year. His recent article in FeedFront sparked a lively discussion between he and James about the merits of old school internet techniques and how some of them are more important today than they were in the nineties. You wouldn’t believe it but the ten tips he dug out of an old cardboard box could mean the difference between wasting your time and making a profit. Here’s just a sample of what you’ll find inside: * Build a support system—affiliate marketing shouldn’t be a “lonely venture” * Analyze your sales—know how, what, when, and why so you can do it again. * Be accessible to customers—you don’t like getting the run around, neither do they. * Provide Value—those cheap 200 word posts aren’t going to cut it, create good content! * Keep the language correct—nobody will buy when they can’t understand what you’re selling. * Keep it simple—your page may look good to you, but does it to your prospects? This is just the tip of the iceberg as James and Matt get down to the bottom of these 10 tips to boost your traffic, conversions, and commissions. You’ll also find out what Matt is up to now. Here’s a hint, he’s offering educational training courses in music, the arts, and even ballroom dancing! Listen in and learn how you can get in on the action. (You’ll even get Matt’s direct telephone number so you can get a jump start promoting his in-demand products.) James has always been a firm believer of keeping things simple. He’s told his students for years that it’s the basic techniques that they learn that will either make them or break them in the affiliate industry—no matter what new fangled technology or “trick” promises to revolutionize the business. So sit back and prepare to get an education in olde tyme tactics that work better now than they did then. This edition of Coffee Talk with James Martell is definitely a keeper. For more information and to join this award winning affiliate program, visit Legacy Learning Systems (http://www.learnandmaster.com/affiliates/). James Martell no 1:13:26 http://jamesmartell.com/coffee-talk/lisa-riolo/ http://jamesmartell.com/coffee-talk/lisa-riolo/#comments Sat, 22 May 2010 03:20:58 +0000 James Martell http://jamesmartell.com/?p=4398 http://jamesmartell.com/coffee-talk/lisa-riolo/feed/ 0 affiliate networks,agencies,CJU,commission network,impact radius,negotiating commission,opm Coffee Talk with Lisa Riolo, Co-Founder of ImpactRadius.com - James Martell, President of Net Guides Publishing Inc., has been a successful affiliate and affiliate trainer since "The Caveman Days" of internet marketing. (http://jamesmartell.com/wp-content/uploads/2010/05/lisa-riolo.jpg)Coffee Talk with Lisa Riolo, Co-Founder of ImpactRadius.com James Martell, President of Net Guides Publishing Inc., has been a successful affiliate and affiliate trainer since "The Caveman Days" of internet marketing. He's seen it grow and change and knows that some of the things that held true back then are just as important today. He discusses this with Lisa Riolo in this edition of Coffee Talk. She’s was one of the women who literally help mold the affiliate marketing industry into what it is today. Now one of the founders of Impact Radius (http://impactradius.com), a hybrid next-generation affiliate network for on and offline performance based marketing, she was Commission Junction’s Vice President of Business Development from 2001 to 2006. Drawing on her experience, she explains how "everything old is new again." Now more than ever creating a successful affiliate business (for both affiliate publishers and advertisers) is about driving qualified customers via the creation of great, meaningful content not just mindless traffic. From this starting point, Lisa explains to James: * How you can learn to negotiate better commission rates with your advertisers * How to get accepted into "hot" or profitable affiliate programs (Hint: don’t let rejection get you down!) * How to overcome the Chicken vs. Egg phenomenon when you’re trying to lure a potential advertiser to your new website or even website idea * How to showcase the value you bring to any advertiser—even if your even if your sales figures are smaller than the big boys * How—if you’re an advertiser—you can build a profitable commission based sales force without sacrificing your brand’s "image"—and how to avoid the pitfalls * Why every business should consider performance-based marketing—even ones that don’t fit the traditional “model” She also chats with James and tells him how his tactics—even when he was just beginning in the business—caused her to sit up and take notice of his efforts before she’d ever met him. This is really an exciting look at affiliate marketing from its early years right on through the fast-paced and extremely lucrative times we’re living in today from two industry experts. Lisa is truly one of affiliate marketing’s most knowledgeable resources and James is thrilled to bring her to you. All you have to do is listen in. James Martell no 1:05:47 http://jamesmartell.com/coffee-talk/jonathan-kraft-affiliate-lifestyle/ http://jamesmartell.com/coffee-talk/jonathan-kraft-affiliate-lifestyle/#comments Thu, 22 Apr 2010 00:04:14 +0000 James Martell http://jamesmartell.com/?p=4203 http://jamesmartell.com/coffee-talk/jonathan-kraft-affiliate-lifestyle/feed/ 1 breakations,making money online James Martell, president of Net Guides Publishing Inc., has been a successful affiliate and affiliate trainer for a decade and if anyone understands the true freedom (both financial and personal) that the business offers those willing to put in the tim... (http://jamesmartell.com/images/jonathan-and-carrie-kraft.jpg)Coffee Talk with Jonathan Kraft for CarrieAndJonathan.com (http://carrieandjonathan.com/) James Martell, president of Net Guides Publishing Inc., has been a successful affiliate and affiliate trainer for a decade and if anyone understands the true freedom (both financial and personal) that the business offers those willing to put in the time and effort, it’s him. James is no stranger to travel and his “job” has given him opportunities to visit dozens of exotic locations and take dozens more not-so-exotic family vacations with his wife Arlene and their kids. And his story is not unique. Affiliate marketing is built for those who love to travel: no ties to an office, tons of free time, and a steady stream of residual income! That’s why James asked Jonathan Kraft to sit down and chat about how his affiliate career has radically changed his life. Jonathan and his wife Carrie, both successful affiliates who started small, are currently on an extended tour of South America—extended as in seven months and counting! Brought together by a love of travel and other cultures, they only just recently broke ties with “the real world” and left on their grand adventure—all thanks to the freedom and residual income of their affiliate business. Listen in as James and Jonathan talk about: * How Jonathan got started in the business with handmade Geocities websites in 2001 (slow and steady does actually win the race!) * How he and his wife built a steady, strong incoming flow of cash from his current websites * What exactly went into planning this remarkable Once-In-A-Lifetime journey * How it is possible for anybody—even you—to follow in his footsteps * And even how he’s currently building an affiliate site around his passion—travel! (What’s your passion?) If you love to travel, or if you just like to experience different cultures, the two also spend a great deal of time recounting the sites and experience Jonathan has encountered on his tour including: * Jonathan's heart-warming stint at a turtle rescue program in the Costa Rican jungle * The breathtaking adventure he had among Mayan ruins at Tikal * The life-changing opportunity to learn a foreign language in a country that speaks it * The fun of adapting cooking ingredients to come up with exciting new combinations But traveling the world (http://carrieandjonathan.com/) is just one of the opportunities an affiliate lifestyle affords. Jonathan suggests using your free time for whatever makes you happy: hobbies, volunteering, and family time--whatever makes you happy! If you’ve been wondering just what an affiliate business can do for you or if you’re in the business and struggling to find the motivation to push past your own personal roadblocks, this Coffee Talk is a must! Listen to Jonathan’s inspirational story and learn how you can truly live your life by earning more and working less! James Martell no 40:53 http://jamesmartell.com/coffee-talk/7-tips-given-by-kathryn-herzog-on-why-your-website-should-be-heard/ http://jamesmartell.com/coffee-talk/7-tips-given-by-kathryn-herzog-on-why-your-website-should-be-heard/#comments Thu, 04 Feb 2010 00:26:32 +0000 Lois Sutton http://jamesmartell.com/?p=3764 http://jamesmartell.com/coffee-talk/7-tips-given-by-kathryn-herzog-on-why-your-website-should-be-heard/feed/ 1 audios for websites,Coffee Talk,conversion rates,elance,James Martell,Kathryn Herzog,New York Times Podcasts,outsourcing,podcasting,Professional voice talents,website audio creation,Website Audio Tips If you have a website that sells products or services – then you might want to incorporate an audio message or even an audio with a video. There are many ideas that were shared in this Coffee Talk with James Martell and Kathryn Herzog that are simple a... (http://jamesmartell.com/wp-content/uploads/2010/01/kathryn-herzog-01.jpg)Coffee Talk with Kathryn Herzog from CanTheyHearYou.com Affiliate marketing, Internet marketing, selling your products and services online are all niches for internet success. Is your website presence bringing you the success you expected? James Martell, President of Net Guides Publishing Inc. frequently teaches others about the importance of grabbing a website visitor’s attention and keeping them on your website. James has years of experience teaching website owners how to create those attention getters. Within the realm of attracting visitors and keeping those visitors coming back are website audios. In today’s Coffee Talk, veteran news anchor, Kathryn Herzog shares 7 tips on how to create great audios and just how simple the process can be. James and Kathryn spend time discussing how adding an audio to your website can increase your overall marketing effectiveness, your conversion rates and your bottom line. James and Kathryn talk about just how easy it can be to capture your website visitor’s attention with a simple personal message from you. If you have a website that sells products or services - then you might want to incorporate an audio message or even an audio with a video. There are many ideas that were shared in this Coffee Talk that are simple and very economical to do. Kathryn enlightens us with just what a professional voice talent does, can do and should do for you when hired. Some of the tips include: * Audios you can do yourself * When to hire a professional & using Elance (http://jamesmartell.com/elance) to find voice talent * Podcasts * The importance of good copy and if you decide to write your own copy be sure to write it for the EAR not the eyes as you normally do for normal content on your website Kathryn’s many broadcasting and voice talent skills have been polished over the years and when she is not working on her own business, she can be heard narrating various videos which topics include, clean energy, health care reform and autism awareness. Her audio work has taken her around the globe from Belfast to Bagdad, but her favorite place is at home with her family in Brooklyn, New York. Kathryn shares her own commercial demo in this session and James has Arlene Martell’s personal audio from her website that he shares with listeners. This session of Coffee Talk is jam packed with information to get you prepared to make your own audios. Regardless of how you do it, you will find the reasons, tips how to make audios right now. Don’t skip this issue of Coffee Talk. If you’re on the go, download the MP3 and listen to it later on. Kathryn can be reached via Elance (http://jamesmartell.com/elance) under Providers - katherynherzog and also has her own website entitled: www.cantheyhearyou.com (http://www.cantheyhearyou.com) – where she offers a whole range of audio services. James Martell no 49:08 http://jamesmartell.com/coffee-talk/madeleine-mcgregor-csnstores/ http://jamesmartell.com/coffee-talk/madeleine-mcgregor-csnstores/#comments Mon, 04 Jan 2010 20:54:29 +0000 Lois Sutton http://jamesmartell.com/?p=3751 http://jamesmartell.com/coffee-talk/madeleine-mcgregor-csnstores/feed/ 0 affiliate managers,breakations,choosing products,choosing topics,conversion rates,evaluating merchants,ShareaSale Think Tank Being that both Madeleine and James attended the ShareASale Think Tank in Newport Beach last year, they were able to share some great opinions of what they experienced. As the head of the Affiliate Marketing department, (http://jamesmartell.com/wp-content/uploads/2010/01/madeleine-mcgregor-011.jpg)Coffee Talk with Madeleine McGregor from CSNStores.com In his quest to bring better understanding to the affiliate marketing industry, James Martell, successful affiliate marketer and President of Net Guides Publishing, Inc., has a coffee talk with Madeleine McGregor, who is the Affiliate Manager for CSN Stores, the third largest online retailer of home goods in the U.S. Being that both Madeleine and James attended the ShareASale Think Tank (http://jamesmartell.com/industry-events/shareasale-think-tank-2009-newport-beach-california-video/) in Newport Beach last year, they were able to share some great opinions of what they experienced.  As the head of the Affiliate Marketing department, Madeleine attended as a Merchant while James saw things through the eyes of an affiliate marketer.  Both felt that the hotel was stunning and the networking was exceptional with all the sessions that were offered. As a business experience Madeleine felt that the Newport Beach ShareASale Think Tank was one of the best that she had ever had.  Madeleine and James spoke about the unusual but fantastic set up for Merchants and Affiliates to meet.  The merchants each had their own cabanas which were placed all around the large circular pool.  She said that affiliates signed up for 20 minute slots and that it had gotten dark out before the last affiliate left. James was able to speak to Madeleine about her business background.  After graduation from college, and applying for several jobs that just didn’t pay enough, she had a friend working with CSN Stores. After beginning in customer service, Madeleine progressed to the role of Trainer. In this position, she developed a unique Week One program, compulsory for all new employees. During this time, Madeleine trained +400 employees and ran more than 50 training classes, and created material that is still in use today. Her dedication to this role and program spurred the creation of the formalized Training and Development Department at CSN.   At this point, she shared that she really wanted to move on into the sales area, but when a position opened up in the Advertising Department in the summer of 2008, she moved into that position and began working on the Affiliate Marketing team, which she now manages. Her background includes time spent in the AmeriCorps program, City Year, living abroad, and a B.A. from the University of Massachusetts in Psychology and Spanish. James and Madeleine spoke about many subjects that would be interesting to any affiliate marketer or anyone wanting to become one.  Some of the subjects they chatted about were: * What products CSN will be adding soon * Tax laws changed in the Industry and what they learned for affiliates * CSN online shopping boutiques via online websites * There are over a million products at CSN Madeleine is so very interested in working with affiliates and she refers to them many times as “her affiliates”.  She wants to help them with their websites and maintain good relationships with them.  She feels it is so important to get to know each affiliate that wants to work with her. * The Holiday season is upon us, how this affects the CSN Stores and the Affiliate Programs growth * Micro-sites for desktop shopping * Affiliate newsletters for bargains etc important to keep in touch with your customers * Telephone orders James discusses auto-subscribing and the different ways that customers might want to be on a list for a free report on particular items that they have purchased and then follow up with that with another email contact.  Especially if they are in a shopping mood. Madeleine discusses some of the marketing techniques with typing codes into orders and how it tracks the affiliate orders for CSN Stores. This huge and successful internet store has managed to secure a popular spot on customer desktops within the last few years. James Martell no 39:26 http://jamesmartell.com/industry-events/shawn-collins-affiliate-summit/ http://jamesmartell.com/industry-events/shawn-collins-affiliate-summit/#comments Fri, 11 Dec 2009 04:21:30 +0000 Lois Sutton http://jamesmartell.com/?p=3634 http://jamesmartell.com/industry-events/shawn-collins-affiliate-summit/feed/ 3 affiliate summit,breakations,Florida,James Martell,Las Vegas,Net Guides,Orlando,Publishing,Shawn Collins Since Shawn “wrote the book” on affiliate marketing for merchants entitled "Successful Affiliate Marketing for Merchants", Shawn has all of the answers to the probes that James throws at him. Also because James has been to most of the Affiliate Summit... (http://jamesmartell.com/wp-content/uploads/2009/12/shawn-collins.jpg)Coffee Talk with Shawn Collins, Co-Founder of Affiliate Summit (http://jamesmartell.com/affiliatesummit) In his quest to bring better understanding to the affiliate marketing industry, James Martell, successful affiliate marketer and President of Net Guides Publishing, Inc., has Coffee Talk with the co-founder of the Affiliate Summit (http://jamesmartell.com/affiliatesummit), Shawn Collins. Since Shawn “wrote the book” on affiliate marketing for merchants entitled "Successful Affiliate Marketing for Merchants" (http://www.amazon.com/gp/product/0789725258?ie=UTF8&tag=velocitynyc&linkCode=as2&camp=1789&creative=390957&creativeASIN=0789725258), Shawn has all of the answers to the probes that James throws at him.  Also because James has been to most of the Affiliate Summits since 2000, he covers the conferences from the first cruise with a little over 200 people to the next conference where over 4,000 are expected. James and Shawn chat about: * His first job in magazine publishing * Coding his first website on AOL using just HTML in 1997 * The first affiliate marketing link – Amazon.com Other topics covered in this informative “chat” are: * James having his first email address in 1998 and not knowing anyone to email. * Shawn having 15-20 cent clicks and the way it grew * Funny things that happened during the first Summits Beings that the next Summit is in January back in Las Vegas, you might just want to know who will be speaking and more details on how you can get a free pass, how to register and what’s going to be happening at the Meet Market. One of the most popular workshops will be: * A live site clinic, where if you are thick skinned enough, you can throw your website up there to be critiqued and fixed right on the spot. One of the speakers will be Wil Reynolds (http://www.seerinteractive.com/) one of the top SEO guys on the Internet.  He is always so well received that he just keeps coming back to share the cutting edge SEO information. If you want to hear James’ theories on the direct correlation between affiliates that attend the events, compared to those that do not in their success levels, listen to this Coffee Talk, you’ll be glad you did! James Martell no 41:22 http://jamesmartell.com/coffee-talk/james-gets-the-scoop-on-webmaster-radio-fm-listen-in-on-james-daron-babin-jim-hedger/ http://jamesmartell.com/coffee-talk/james-gets-the-scoop-on-webmaster-radio-fm-listen-in-on-james-daron-babin-jim-hedger/#comments Sat, 28 Nov 2009 23:32:57 +0000 James Martell http://jamesmartell.com/?p=3567 http://jamesmartell.com/coffee-talk/james-gets-the-scoop-on-webmaster-radio-fm-listen-in-on-james-daron-babin-jim-hedger/feed/ 0 Affiliate Convention,Affiliate Marketers,Affiliate Marketing Community,Daron Babin,Jim Hedger,Search Engine Expo,SEO Guru,Webmaster Radio.FM James chats with Daron Babin the Founder of Webmaster Radio.FM on Coffee Talk. Daron Babin has been an SEO guru since the mid 90’s. He knows what brings traffic to your website and has been sharing that information with the community at Webmaster Radi... (http://jamesmartell.com/wp-content/uploads/2009/12/daron-babin.jpg)Coffee Talk with Daron Babin and Jim Hedger from Webmaster Radio James Martell, the President of Net Guides Publishing Inc., natural search expert, and successful affiliate marketer visits with Daron Babin, Founder of Webmaster Radio FM, and Jim Hedger, Producer and Blogger on Webmaster Radio FM. Webmaster Radio has grown in popularity for anyone with a web presence. If your business is online, you should be checking out Webmaster Radio FM increase your knowledge of every facet of your online business. Daron Babin has been an SEO guru since the mid 90’s. He knows what brings traffic to your website and has been sharing that information with the community at Webmaster Radio FM and with anyone that needs help with their affiliate business or online business. Key things that Daron covers are: * He has been scoffed at for years by his peers for giving away knowledge to anyone that asks or doesn’t ask for it. * He feels strongly about his karmic responsibility to not hoard his knowledge but to give it away to the community in an effort to educate and communicate knowledge within his community. That community of course is anyone with an online presence. Jim Hedger has written a widely read search marketing column for over five years. Co-host of Webcology on WebmasterRadio.FM, Jim is a writer and SEO consultant with Metamend Search Engine Marketing (http://www.metamend.com/) in Victoria BC. Along with Webmaster Radio, Daron and Jim are hosts of the AffiliateConvention.com. The next Affiliate Convention being in early December in Los Angeles, CA. You can find more information at AffiliateConvention.com (http://affiliateconvention.com). The basis for these conventions: * To make them available to people in the Affiliate Marketing business for free, by having the Affiliate Marketer sponsored by an Exhibitor for the Tradeshow. If Affiliates cannot find a sponsor, then Daron and Jim will match them up with one that relates to their market. * You must be a serious Affiliate Marketer with some history in your field and market. * Relationship building is another key topic discussed by James Martell, Jim Hedger and Daron Babin. Keynote Speakers at the convention: * Danny Sullivan - Danny has been in the SEO industry since the mid 90’s. Danny has led the industry kind of like a God Father. Search Engine Expo is his method of promoting his business. One of the primary sources is through Search. With the evolution of Yahoo, Bing and Google as well. * Tim Ash - Tim spends his time teaching Internet marketers how to make great landing pages (http://landingpageoptimizationbook.com/). If you are an affiliate marketer needing some inspiration to move you forward, don’t miss this edition of Coffee Talk. Grab your coffee or favorite beverage and listen to what may be just what you need to springboard your affiliate marketing business forward. For more information on Webmaster Radio, please click on the link below. WebmasterRadioFM (http://webmasterradio.fm) James Martell no http://jamesmartell.com/coffee-talk/coffee-talk-with-robert-schultz/ http://jamesmartell.com/coffee-talk/coffee-talk-with-robert-schultz/#comments Wed, 16 Sep 2009 20:57:46 +0000 James Martell http://jamesmartell.com/?p=3162 http://jamesmartell.com/coffee-talk/coffee-talk-with-robert-schultz/feed/ 0 conversion rates,email marketing,video,video course,youtube Using video on your website can significantly increase sales as well as improve your opt-in rate to grow your email list. In this edition of Coffee Talk, James interviews video expert Robert Schultz of AudaciousAudio.com. (http://jamesmartell.com/wp-content/uploads/2009/09/robert-schultz.jpg)We have all heard about videos going viral, receiving hundreds of thousands, and even millions of hits and turning someone into an overnight star.  Those overnight sensations are rare, but the fact remains that video has the ability to create remarkable buzz for your business. James Martell, President of Net Guides Publishing and a natural search expert interviews Robert Schultz of Audacious Audio in the most recent edition of his Coffee Talk audio series. Robert is a multimedia expert that cut his teeth in Hollywood as a visual effects artist.  Currently he consults with individuals, working one-on-one mentoring business professionals on how to leverage the power of multimedia, attract subscribers and increase revenue.  He teaches his students how to craft video strategies and simplifies the video process in order to match his clients’ strategies to their strengths. Video has shown itself to be an incredibly powerful medium, and as Robert points out, it has many advantages that affiliate marketers can take advantage to take their business to the next level.  In this edition of Coffee Talk you will learn why you need to add videos to your marketing efforts and many other insights including: * The biggest mistakes people make when trying to use video online * Why the length of your video matters * Things to avoid so your video doesn’t cost you sales * Strategies to capture and keep your audiences’ attention * Techniques for creating interesting and compelling videos * Overcoming your fears about making videos James and Robert go into great detail on the subject of fear, as many people struggle to put themselves in front of a camera.  Robert shares multiple ways of create videos in which you don’t even have to be on camera. The power of video is that it has the ability to make immediate and powerful connections with viewers.  Robert goes into detail on how to create videos that have that powerful effect by connecting with viewers on a visceral, emotional level with the result that they buy your product or opt-in to your list. In addition to great information on creating quality videos, James and Robert offer many real-world examples, with links, to a variety of sites and videos that will help you understand the power of video, as well as the simplicity.  You will also learn; * How to create quality videos on a low budget * Strategies for making videos that have impact * How to use video to improve opt-in rates * How high quality video can increase your affiliate percentage * And much, much more. Creating your first video can be scary, but with the knowledge and tips offered by James and Robert you will be much closer to adding video to your marketing strategy.  Put away the fears, listen to Robert and James on how to create powerful video and then put it to use.  Video can help you avoid leaving money on the table and may just be the thing that will take your business to the next financial level. In addition to his one-on-one coaching, Robert also created the Social Media Slideshow Challenge (http://www.socialmediaslideshowchallenge.com/).  Here his students learn to produce their first slideshow video over the coarse of a weekend.  He also recently released a FREE Multimedia Marketing Guide, a 45-page ebook full of tips on what makes a great video, mistakes to avoid and ideas on how to create exceptionally effective videos.  His free ebook is available at magicalmultimediatour.com. Don’t miss out on the power of video, and don’t miss out on this informative Coffee Talk featuring James Martell and Robert Schultz. James Martell no