Affiliate Networking: My Recommended Conferences

Affiliate marketing conferences are a great way to connect with fellow marketers, industry professionals and program managers. If you haven’t yet attended a conference, I highly recommend attending at least one or two a year to gain important insights, connections and tips from leaders in the industry.
Back in 1999 when my wife and I first [...]

It’s Time to Have Some Fun in the Warm California Sun with Our Favorite Mouse!

It has been a wonderful but busy summer in the Martell household. James and I had our 25th anniversary party and enjoyed getting the kids off to their own to camps, trips, events and beaches. With the end of summer comes our ramp up for fall and James and I are overdue for a break-ation!

ShareASale Think Tank 2009 – October 23rd-25th Newport Beach, California

This year in 2009 ShareASale Think Tank will be held in the beautiful Pelican Hill Resort which is a Newport Beach California. The ShareASale Think Tank is an annual event that brings together the top clients of ShareASale as well as up-and-coming affiliates and merchants.

How Big Is Affiliate Marketing?

I chuckle when recalling how friends and family used to ask, “is it legal?”, after they saw how much money I was making from affiliate programs. This was back when affiliate programs were totally new, — 1999-2001.
I guess one could hardly blame them because in those early days very few could see where the Internet [...]

Social Media Lesson: United Airlines Breaks Guitars

I love this story. I was driving along in the car one day, listening to the radio. The host was interviewing a guy from Halifax named Dave Carroll, frontman for the Atlantic Canadian group Sons of Maxwell.

Making Memories in Victoria B.C.

I love surprises – and this trip was packed full of them! It was a great weekend away and even though it was only 3 full days, it seemed longer and we got so much sightseeing done.

Top 20 WordPress Plugins

It can take hours to sort and sift through the thousands of plugins available for WordPress. I am sure you will find that most if not all of these free plugins will help you to organize the perfect site for you.

Hard Work And Perseverance Certainly Pays Off For Those Willing To Do the Work

It seems like only yesterday that we were packing for our 20th anniversary celebration in Maui. Suddenly, Arlene and I are now planning a party for our 25th anniversary.
One thing’s for sure: time flies. I often wonder how more than two decades could have passed in the blink of an eye, or how Arlene and [...]

If You Don’t Tweet You Should

Twitter is everywhere. While you’ve no doubt heard of it, you can’t fully appreciate its capabilities until you’ve given it a try.
Twitter keeps people connected to family, friends, and a target audience using a real-time micro-blog. By signing up for a free Twitter account, you can keep your clients up-to-date on progress and events within [...]

Is There A Right Way and A Wrong Way To Do Email Marketing?

I meet many interesting people at various industry events. One such gentleman was Evan Chaisson, the affiliate manager for iContact, a company I use to send out The Martell Newsletter.
We chatted at Affiliate Summit’s January 2009 event in Las Vegas.
One thing led to another and before we knew it Arlene had scheduled an interview, as [...]

Next Page »