Archive for the ‘Featured Articles’ Category


How Big Is Affiliate Marketing?

Tweet I chuckle when recalling how friends and family used to ask, “is it legal?”, after they saw how much money I was making from affiliate programs. This was back when affiliate programs were totally new, — 1999-2001. I guess one could hardly blame them because in those early days very few could see where [...]

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Social Media Lesson: United Airlines Breaks Guitars

I love this story. I was driving along in the car one day, listening to the radio. The host was interviewing a guy from Halifax named Dave Carroll, frontman for the Atlantic Canadian group Sons of Maxwell.

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Making Memories in Victoria B.C.

I love surprises – and this trip was packed full of them! It was a great weekend away and even though it was only 3 full days, it seemed longer and we got so much sightseeing done.

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Top 20 WordPress Plugins

It can take hours to sort and sift through the thousands of plugins available for WordPress. I am sure you will find that most if not all of these free plugins will help you to organize the perfect site for you.

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Hard Work And Perseverance Certainly Pays Off For Those Willing To Do the Work

TweetIt seems like only yesterday that we were packing for our 20th anniversary celebration in Maui. Suddenly, Arlene and I are now planning a party for our 25th anniversary. One thing’s for sure: time flies. I often wonder how more than two decades could have passed in the blink of an eye, or how Arlene [...]

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If You Don’t Tweet You Should

Tweet Twitter is everywhere. While you’ve no doubt heard of it, you can’t fully appreciate its capabilities until you’ve given it a try. Twitter keeps people connected to family, friends, and a target audience using a real-time micro-blog. By signing up for a free Twitter account, you can keep your clients up-to-date on progress and [...]

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Is There A Right Way and A Wrong Way To Do Email Marketing?

TweetI meet many interesting people at various industry events. One such gentleman was Evan Chaisson, the affiliate manager for iContact, a company I use to send out The Martell Newsletter. We chatted at Affiliate Summit’s January 2009 event in Las Vegas. One thing led to another and before we knew it Arlene had scheduled an [...]

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As She Tackles Her Seventh Recording, Arlene Finally Embraces The Power Of The Podcast

TweetI’m amazed at how effective my podcasts have been in bringing visitors to my website. I admit that I was reluctant at first, especially after I agreed to act as the guinea pig for James’ SUPER BootCamp. There was no where to hide. There I was, forced to succeed or fail before an audience. Now [...]

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Affiliate Marketing and a Faltering Economy

Recent international economic struggles are causing both novice and experienced affiliates to question the viability of affiliate marketing in providing them with worthwhile returns on their investments. As many of affiliate marketing’s most lucrative industries are hit hard by worldwide financial hardship, the notion of “easy money” no longer applies.

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Affiliate Summit West 2009 Reveals The Pay For Performance Industry Still Going Strong (Video)

Tweet One of the many benefits of being a successful Internet entrepreneur is the ability to travel.  Building a successful affiliate marketing business takes a lot of hard work and I have spent long hours at my home office.  The ability to get away periodically, see the world and interact with others in the affiliate [...]

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