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Coffee Talk with Matt McWilliams from Legacy Learning Systems

James Martell, president of Net Guides Publishing Inc., often jokes that he’s been in the affiliate business since “The Caveman Days” of the internet but when he recently spoke with Matt McWilliams (an award winning affiliate manager who boosted HomeTownQuotes.com’s affiliate business 1000% in the first year) he learned that everything old is new again. Indeed, some tips locked away in a dusty old textbook from 2001 could reenergize your traffic, conversions, and commissions.

James and Arlene used some of these same techniques that Matt discusses in this edition of Coffee Talk, and were able to increase some of their site’s conversion rates from ½ of a percent to 8% almost overnight!

Now the chief affiliate manager of Legacy Learning, Matt has won too many awards to list here but they include Affiliate Summits 2010 Affiliate Manager of the Year. His recent article in FeedFront sparked a lively discussion between he and James about the merits of old school internet techniques and how some of them are more important today than they were in the nineties.

You wouldn’t believe it but the ten tips he dug out of an old cardboard box could mean the difference between wasting your time and making a profit.

Here’s just a sample of what you’ll find inside:

• Build a support system—affiliate marketing shouldn’t be a “lonely venture”
• Analyze your sales—know how, what, when, and why so you can do it again.
• Be accessible to customers—you don’t like getting the run around, neither do they.
• Provide Value—those cheap 200 word posts aren’t going to cut it, create good content!
• Keep the language correct—nobody will buy when they can’t understand what you’re selling.
• Keep it simple—your page may look good to you, but does it to your prospects?

This is just the tip of the iceberg as James and Matt get down to the bottom of these 10 tips to boost your traffic, conversions, and commissions.

You’ll also find out what Matt is up to now. Here’s a hint, he’s offering educational training courses in music, the arts, and even ballroom dancing! Listen in and learn how you can get in on the action. (You’ll even get Matt’s direct telephone number so you can get a jump start promoting his in-demand products.)

James has always been a firm believer of keeping things simple. He’s told his students for years that it’s the basic techniques that they learn that will either make them or break them in the affiliate industry—no matter what new fangled technology or “trick” promises to revolutionize the business. So sit back and prepare to get an education in olde tyme tactics that work better now than they did then. This edition of Coffee Talk with James Martell is definitely a keeper.

For more information and to join this award winning affiliate program, visit Legacy Learning Systems.