Coffee Talk with Mark Lindsey: Increase Conversion with Audio

Coffee Talk Interview #9 – Audio Expert Mark Lindsey and James Agree: Adding the Power of Sound to Your Site Can Increase Conversion

by James Martell on Thursday, January 17th, 2008 | No Comments

Podcast: Play in new window | Download (Duration: 1:11:08 — 16.3MB) | Embed

Coffee Talk with Mark Lindsey from PrimaryElements.com

Mark Lindsey, owner of PrimaryElements.com joins James for a Coffee Talk that listeners are sure to benefit from, with topics such as why to use audio on your site, how to use audio on your site and the pros and cons of hiring a professional or doing it yourself discussed.

Learn how this fellow work-from-home expert has turned his home into a professional recording studio and the many cost-effective, high performance solutions he can provide for you.

As he tells James, the audio industry as it pertains to the Net is “just warming up and is really still in its infancy,” with new uses for audio developing regularly.

If you’re wondering if you can make audio work for your site, consider the reasons Lindsey brings to light in this engaging and informative Coffee Talk, including:

Audio helps to keep your site’s visitors on the page
Audio establishes a personal connection with your visitor
Audio helps to build trust with your visitor
And, when used correctly, it enhances what?s already on your site’s pages

Convinced you want to give audio a try, but not sure how to implement audio on your website’s pages? Listen in as Lindsey offers great suggestions and points to the phenomenal success of James’ own audio newsletter, the Buzz, which has been around since May 2003, as a shining example of how to use audio to your advantage.

Of course, the two agree on the need to create audio that is valuable to your target audience, with the same rules applying to audio that apply to content development for, as James explains, audio is simply another form of content — one your visitors are sure to appreciate.

You will also learn how adding music to your audio files can have a calming effect on your site’s visitors and how it “breaks the sterile nature of the Web,” making it a great resource for affiliates to use.

And if you are…

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