Coffee Talk with Brian Littleton: Tips on Choosing a Topic for Your Site

Coffee Talk Interview #7 – Brian Littleton, of ShareASale.com, Talks to James About the Company’s Growing 2,000+ Merchant Database and Offers Advice on Choosing a Topic

by James Martell on Saturday, December 15th, 2007 | No Comments

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Coffee Talk with Brian Littleton from ShareaSale.com

Whether you’re new to the affiliate marketing arena and looking to get your feet wet or you’ve been around for a while and just looking for some great insider’s secrets, tips and tools you can use to jump-start your online efforts, this coffee talk has something for you!

You’ll hear from James and Brian Littleton from ShareaSale.com as they share a cup of coffee and talk about the pay-per-click model, why this model works so well for small and emerging businesses, and how affiliates can use this model to meet the needs of these merchants or businesses, while simultaneously achieving their own financial goals.

The two first met in 2004 at the Affiliate Summit, on a cruise ship in route to Halifax, Nova Scotia. As they discuss in this latest Coffee Talk, the affiliate industry has grown and evolved over these last two years and is now providing revenues for affiliates and merchants within every niche and in every geographic location.

Listeners will even learn a bit about ShareASale’s database of more than 2,000 merchants (and tens of thousands of products) and how it was built to cater to today’s small businesses, allowing affiliates to make the most of its third party tracking system and infrastructure, effectively bridging the gap that exists between affiliates (publishers) and advertisers (merchants).

As a former web developer and designer, Brain has unique insight into the affiliate industry and explains how ShareaSale.com technology is actually the result of a previous client’s needs, expressed to Brian back in 1999.

Learn why traditional advertising means (such as print and broadcast) are no longer optimal for small- to medium-sized businesses and how you can use this to your advantage as you provide merchants of your choice with additional revenues of product sales through your own website.

As Brian explains to James, networks such as ShareaSale.com free merchants and affiliates up to do what they do best. In the case of the merchant, this is proving valuable products and an ecommerce solution that works. In the case of the affiliate, this is providing the merchant with performance-based advertising, through which the affiliate is paid for every sale made through their website, creating a unique win-win situation that can be highly profitable for both.

Learn how to also find sub-niches within the larger online niches (such as credit cards, flowers, etc.) and how to cash-in on these “second” markets. James and Brian also discuss keyword search and suggestion tools and by the end of this Coffee Talk, you’ll have the motivation, insight, and tools needed to make your affiliate dreams a bottom-line reality.

And if you are…

Ready To Get Serious About Affiliate Marketing?

If you are ready to get serious about succeeding online and earning a full or part-living with affiliate programs — I invite you to check out my Affiliate Marketers SUPER BootCamp Homestudy Program.