Coffee Talk Interview #57 – Lisa Riolo, Co-Founder Of Impact Radius Explains Why Understanding Affiliate Marketing from the Advertiser’s Viewpoint Can Lead to Higher Commissions – Part 2 of 2 - James Martell

Coffee Talk Interview #57 – Lisa Riolo, Co-Founder Of Impact Radius Explains Why Understanding Affiliate Marketing from the Advertiser’s Viewpoint Can Lead to Higher Commissions – Part 2 of 2

by James Martell on Thursday, July 22nd, 2010 | No Comments

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Coffee Talk with Lisa Riolo, Co-Founder of ImpactRadius.com

James Martell, president of Net Guides Publishing Inc., interviews with Lisa Riolo a co-founder of Impact Radius who really points out how understanding the business from the advertiser’s point of view is essential if you want to make the most of your affiliate experience.

Not only can understanding how your advertiser sees the industry help you negotiate for better commissions on each sale, it can help you learn what type of value you need to showcase in order to get into the good programs and receive the type of one-on-one assistance from your affiliate manager that’ll put you on top.

Lisa Riolo really understands the affiliate industry from the “back” side. She started with CJ years ago but has recently built her own hybrid affiliate network (Impact Radius) from the ground up in response to feedback from both affiliates, whom she calls media partners, and advertisers.

Minimizing the role of the agency middleman (or in this case, woman) her company allows affiliates to push back against advertisers to get better commissions and better support but also allows advertisers to go out and find the top-tier affiliates that will get them the best results.

Not only is this Coffee Talk an excellent prep course for anybody curious about just what affiliate marketing is and how it works, it really goes into detail about how the business has evolved from a simple agreement between website owners to a multi-billion dollar industry.

Inside you’ll learn:

The 5 main types of affiliate models (and how advertisers view each)
Why advertisers and affiliates are better off working with third party tracking and payment companies (even if they don’t want to)
What sort of capital and time investment goes into getting an advertiser’s affiliate program off the ground (it’s eye-opening to most affiliates and even top-level company management!)
Why even a beginner affiliate has the right to be respected by an advertiser (here’s a hint: they could be a diamond in the rough)
How the industry is changing in response to participant feedback and popular demand

There’s tons more inside–James has really hit the jackpot here with Lisa. She’s an excellent resource for beginners and experts alike (you’ll get her personal email inside as well.) So sit back and listen in as they not only explore the lesser-known aspects of affiliate marketing but introduce you to the future of the industry. This edition of Coffee Talk with James Martell is best enjoyed with a pen and paper handy—you’ll want to take notes.

Reference:

Matt Frary, SmarterChaos.com, Twitter @SmarterChaos
Jamie Birch, JEBCommerce.com, Twitter @JEBCommerce
Brook Schaaf, SchaafCo.com, Twitter @SchaafCo
Karen White

And if you are…

Ready To Get Serious About Affiliate Marketing?

If you are ready to get serious about succeeding online and earning a full or part-living with affiliate programs — I invite you to check out my Affiliate Marketers SUPER BootCamp Homestudy Program.

Best Regards,